KWT Global

The line between athletes and influencers is continuously blurring. “Social media has really expanded upon what a player is to a fan,” said Erin Ally. “Years ago, a fan of a player just loved their player on the field. … With social media, they can now see the whole 360-degree lifestyle of the player themselves.” We always love sharing insights from our very own industry experts!

Every dollar matters when it comes to influencer marketing, so it's important to make sure you're implementing the right strategy. Are you going big or keeping it niche? 🤔 #SocialMediaMarketing #InfluencerCampaigns

Ever heard of a journo-fluencer? Learn about the blurred lines where content and editorial combine. Matthew Levison, SVP, Global Head of Consumer, examines the changing media and influencer landscapes, where they are coming together and why. With the rise of the journo-fluencer, a traditional siloed approach no longer works. At KWT Global, we’re breaking down those boundaries with a nimble, message-first approach. Read more: https://lnkd.in/erHCKydw #Journalism #InfluencerMarketing

Executives are often the first line of defense for brands, using their influence to forge deep, authentic connections with their audience. KWT xVoice℠ is the ultimate tool for executives to refine their voice and project a strategic presence that authentically reflects both their personal and professional identities.  Want to find your voice? Learn how: https://lnkd.in/eX4XM3Vc #ExecutiveComms #Leadership

With back-to-school season just around the corner, we're ready for some shopping!🎒 👕 We teamed up with Macy's for their Epic Threads event, debuting a reimagined collection of kids' apparel and accessories. Our favorite influencer collaborators and media publications Marie Claire, PEOPLE Magazine | PEOPLE.com and The Business of Fashion joined us in person at Macy's HSQ for brunch with a side of customized product, coloring and candy stations and a shopping spree before store doors opened to the public. #BackToSchool #InfluencerMarketing #MediaRelations

Join Gigi Jenkins, our Social Media and Influencer Intern, for a day working at our KWT Global office in NYC. Our intern program initiatives, such as KWT U and leadership connects, help our interns gain valuable insights into all areas of the business, including copywriting, design and strategy development.

The Olympics may be winding down, but the Paralympics are on the horizon. Technogym has served as the official supplier of the 2024 Paris Olympic and Paralympic Games, providing fitness equipment for 15,000 athletes across 29 training centers in Paris. 🏋🏼 Our PR team leveraged this cultural moment to highlight Technogym’s President and Co-Founder, Nerio Alessandri through executive pitching and securing an interview with Fortune's Editorial Director, Peter Vanham. During the interview, they discussed Technogym’s significant role in the Olympics and how Alessandri keeps his mind sharp. Hear more from Alessandri here: https://lnkd.in/gTEfnft3 #MediaRelations #ExecutiveComms #PR

Mastering audience engagement is a never-ending challenge. 🔁 Lauren Wright, VP of Consumer PR, reveals key factors that can make or break a brand's engagement strategy during pivotal cultural moments. Discover how brands are tapping in. https://lnkd.in/gchmE63e #CulturalEvents #BrandMarketing

The travel industry is constantly evolving, forcing brands to innovate if they want to stay ahead. Launched in 2017, PS has elevated luxury travel as the U.S.'s first-ever private terminal for commercial travel. Amina Belouizdad Porter, CEO of PS recently spoke at Travel + Leisure Co.'s inaugural World's Best Summit, discussing how access, exclusivity and personalization are redefining today's luxury travel industry. ✈️ #TravelAndLeisure #TravelIndustry 

Can't keep up with content? You're not alone. With rising costs and large-scale requests, brands are struggling to crack the code. 🔨 Jessica Spar, SVP, Head of Social Media + Influencer Marketing, unravels this dilemma and shares the solution brands have been searching for: a dynamic group of social-first creators ready to support quick-turn content needs across a variety of markets. ✨ Interested? Read about KWT's Creator Collective here: https://lnkd.in/gn6SQMCS #ContentCreation #SocialMediaMarketing #CreatorEconomy