Laundry Service

⌚️ A timely formula for success! LS was recently featured in a Meta case study highlighting the successful work our Paid Media team did to generate a lowered cost per purchase for Fossil Group, Inc.’s social sales campaign by combining Meta Advantage+ shopping campaigns with Shops ads on Facebook and Instagram. Swipe to see the results and read a full breakdown of the case study here: https://lnkd.in/eMV47DQQ

“TikTok wants to ensure that they have a video for every search a consumer makes, and the easiest way to do that is to incentivize the people who are creating content on their platform to create more.”   Bea Iturregui, VP, Partnerships, LS + Cycle, spoke to Digiday about how the strategy for what TikTok creators produce has changed, as the platform has implemented a new monetization strategy to entice influencers to develop content matching popular searches: https://lnkd.in/eZ7gqGik  

Keeping all tabs from the UK Sponsorship Awards open after being shortlisted in two categories for our work with Google Chrome and McLaren Racing. Thank you for the recognition!

“One of the best bits of client service is getting to bring all of those varied skills and talent together to create powerful work for our clients.”   Danielle Thomson, VP, Client Services, LS, spoke to LBBonline - Little Black Book about the key aspects of account management — connecting all the different pieces to ensure there is collaboration, communication and strong client-agency relationships — to create client work that drives results. Read more: https://lnkd.in/eQcDWB3Q

LS drove excitement around Taco Bell’s first ever Live Mas Live event during #SuperBowl. The team invited creators to be on the ground in Las Vegas and partnered with Sylvanian Drama to create content remotely. We couldn't be prouder to have been a part of it! Read more about the activation in Ad Age: https://lnkd.in/ezFBhfHp

“Collaborating with creators and experts within subcultures is a way to authentically join the conversation through a trusted voice.”   Bea Iturregui, VP, Creator & Brand Partnerships, Cycle, spoke to AdForum about the strategy needed by brands to authentically tap into Gen Z audiences through collaboration and connection: https://lnkd.in/eeweH8Ug 

Proud of our team’s role in bringing this campaign to life to promote the UEFA Women’s Champions League! It is great to see the digital hologram above the iconic stadium to draw further fan excitement to the big match. 

You can learn a lot about someone by their tabs. Laundry Service and Cycle worked with the Google Chrome team to launch a new content series “What’s In My Tabs.” Check out Formula 1’s Lando Norris and Oscar Piastri’s episode, as they open up about how they use Chrome’s browser to keep them moving on and off the track.

Make sure your summer 2024 isn’t a wash. apply to be a Cycle or Laundry Service intern. Applications close on january 3. 🔗: https://lnkd.in/eG9waUJu

Head of Paid Media Nitin Sinha spoke with Digiday on holiday season media planning and strategy. In the current economic environment, he sees opportunity for brands willing to lean into upper-funnel messaging rather than optimizing for short-term returns: https://lnkd.in/ekbzAtDd