Leo Burnett

For 5 years, Leo Burnett and Arc Worldwide have partnered to provide graduating Chicago State University students, the next generation of creatives, a pathway into the advertising industry through mentorship, scholarships and career pathing.     This year, we took it a step further by giving students real-world experience. For the first time, they worked directly with major brands, experiencing agency life firsthand - collaborating, strategizing, and presenting their ideas to industry leaders.    Learn more about the program, how it has evolved, and how you can support: https://lnkd.in/ga6qU6aw

Embodying the bravery and fearlessness of a true Burnetter, we’re proud to celebrate senior strategist, Shannon Haley for being named to ADWEEK’s inaugural class of Agency All-stars!     Recognized as a Rising Star, Shannon’s one-size-does not-fit all approach in planning has led to successful campaigns for Miller Lite and Special K. 🏆 https://lnkd.in/eZT3hH9b

Congratulations to Alissa Coronna, EVP, Head of Data Intelligence at Leo Burnett Chicago for being named to the 2024 Effie Global Best of the Best Jury.    Global Best of the Best brings together the most outstanding and effective campaigns that have won top honors in their respective national or regional Effie competitions.     Read more: https://lnkd.in/d_QU8cD2   Effie Worldwide | #creativeagency #advertisingagency 

We all know how quickly a simple conversation can turn into a heated debate. But what if you could defuse that tension with a little bit of fun? New Oreo “Gibberish” campaign by Leo Burnett India is a playful reminder that even in the middle of a parent-child disagreement, a simple twist, lick, and dunk can break the tension.    “Oreo has always been about bringing families together with play and lighthearted fun. Our campaign shows parents that even when things get tough, a little playfulness can go a long way. So, the next time you and your kid are locked in a battle of wills, grab an Oreo, forget the words, and start speaking gibberish!” - Rajdeepak Das, Chief Creative Officer at Leo Burnett India.     🎥 View the film: https://lnkd.in/gNDFEcts     afaqs! | #creativeagency #creativecampaign

“We seek to recreate the magic of cult brands. Fandoms and cults share the building blocks: iconography, lexicon, creed, a charismatic leader wearing sparkly Louboutin boots.” - Katelyn Saks, Vice President, Strategy Director. In a recent article from LBBonline - Little Black Book, author Zoe Antonov interviews strategists across the industry to see what marketers can learn from fandom culture. Our very own Katelyn Saks shared some insights she’s learned as a self-proclaimed Swiftie and how being part of that community has impacted her personally and professionally. Read more: https://lnkd.in/e-WmsA_u #creativecampaigns #creativeagency #strategicmarketing

As part of Miller Lite’s revival of their iconic “Great Taste, Less Filling” platform, Molson Coors Beverage Company and Leo Burnett have launched a new ad inspired by the Summer Games featuring two-time gold medalist and soccer legend, Mia Hamm. https://lnkd.in/gpUANjZA #creativecampaign #creativeagency

Congratulations to Leo Burnett’s global offices for earning a spot on Campaign Brief's “The Work” list with over 60 Acceptances!  "The Work" is an annual showcase highlighting the best creative advertising work from the Asia-Pacific region. This year, 234 agencies and production companies entered.    Leo Burnett Australia led the charge with 21, Leo Burnett Manila with 17, Leo Burnett Malaysia with 11, The Leo Burnett Group Thailand with 8 and Leo Burnett Vietnam with 5.    View the work:   🔗 Australia: https://lnkd.in/g6Xg_WHz   🔗 Manila: https://lnkd.in/gvAY4U6f

Leo Burnett Manila and McDonald's Philippines have enlisted Filipino pop sensation, SB19, to launch a juicer and crispier version of the viral Chicken McDo sandwich. The group has declared “Atin ‘to!” (“This is ours”) in new campaign which features a music video centered around the global collaboration and Filipino pride.    Read more: https://lnkd.in/gNEYUu5a   adobo magazine | #creativeagency #creativecampaign 

Today, we proudly mark our 89th anniversary. From a single office in Chicago in 1935 to a thriving global network, we toast to our accomplishments and look ahead to the future. 🎉 Happy 89th, Leo Burnett! 🥳🎂 Leo Burnett UK, Leo Burnett India, Leo Burnett Col, Leo Burnett MEA (Middle East & Africa), Leo Burnett México, Leo Burnett Italia, Leo Burnett Vietnam, Leo Burnett Paris, Leo Burnett Canada, Leo Burnett Australia, Leo Burnett Brussels, Leo Burnett Bucharest, Leo Burnett İstanbul, Leo Burnett Manila, Leo Burnett Prague, Leo Burnett Amsterdam, Leo Burnett Guatemala, Leo Burnett Ukraine, Leo Burnett Israel, Leo Burnett Deutschland, Leo Burnett Orchard, Leo Burnett Azerbaijan, Leo Burnett Group Indonesia, Leo Burnett Greater China Group, The Leo Burnett Group Thailand, OHI Leo Burnett

In the world of high-speed internet, Superloop isn't just keeping up; they're setting the pace. Partnering with Leo Burnett Australia and Zenith Media Australia, they've launched “Ads at Record Speeds,” an Olympic-worthy campaign that mirrors the blistering speeds of iconic sports records.    Ditching the standard 15 and 30-second ads, the campaign features spots timed to various sporting event records such as the Men’s 100m at 9.58 seconds, the Women’s 50m Freestyle at 22.93 and a marathon-length ad at 2:00:35 featuring Australian comedians Broden Kelly and Madeleine Stewart. Read more: https://lnkd.in/gPygTVDG    #creativeagency #creativecampaign #olympics