Limelight

Today is a huge Launch Day for Limelight. We are introducing Limelight 2.0 🎉 Watch our new product video! 👀 We’ve done so much since going live 5 months ago. What we had then: → A tiny team of 3 with a big goal → 120+ hours of market research → 0 brands or creators signed up → 0 storefronts created What we have today: → 397 brands signed up → 329 storefronts created → 28 strategic company advisors → $272,522 total proposals sent to creators → 5 brand new product features (see the video) After 100s of iterations and 1,000s of minutes speaking to users... We now have a product taking the market by storm. This is a NEW WAVE of influencer marketing in B2B. Interested? DM me if you’re a brand or creator! Join Apollo, Clay, Instantly, Webflow, Intercom, Chili Piper & more. P.S. What do you think of the new product video?

STOP obsessing over new customer acquisition. These 3 metrics are FAR more important: #1 Product usage - are users engaged? #2 Time to value - how quickly do users see value? #3 Churn rate - how often do users disappear? Since launching Limelight 5 months ago, we’ve grown 150% MoM by focusing on these metrics. I’m constantly asking: Is onboarding simple? Is UX intuitive and clean? Is our value proposition clear? Are we solving key pain points? Is service quality top-notch? Is integration smooth? New customers don't mean you have a good product. → They mean you have good salespeople (or good marketing). That's all. P.S. In this vid, I break down the 3 key metrics (and explain HOW I'm using them to scale, fast).

We are excited to announce we've added 5 advisors to Limelight! Peter Walker, Jacob Karp, Elvi Caperonis, 👩🏻🏫 Krysten Conner, and Mark Kosoglow 🎉 Over the past few months, we've been blessed to get incredible product feedback and market insights from them. They are helping us build the first-ever B2B partnership platform. Let's do this ⚡

In 4 months, 334 brands have signed up to Limelight 🎉 Including Hubspot, The Washington Post and Clay. That’s over 2.7 brands signed per DAY!!! The future of B2B marketing is not: Cold prospecting (→ intrusive & high effort) Paid advertising (→ expensive long term) In-person events (→ limited reach) The #1 strategy in 2024? B2B Creator partnerships. Why the hype? _______________ Reason #1: B2B Creators "get it" They understand content, social algorithms and copywriting. They are marketing, messaging & distribution experts. = fail-proof campaigns. _______________ Reason #2 Brands can track ROI You get detailed campaign data (engagement, audience demographics, clicks, conversion rates, sign-ups). = measurable results. _______________ Reason #3 Brands can steal authority Endorsements from respected B2B Creators (with highly aligned audiences) are powerful social proof. They amplify trust. = higher conversions _______________ We have 2,000+ Creators with MILLIONS of followers! (Active, engaged and content-hungry audiences) That's an insane opportunity... To put YOUR brand into the limelight. P.S. DM me for a free Limelight demo! (2 slots only).

127 days ago, I launched my startup. And we just BROKE a record! 🎉 Limelight had its biggest partnership yet. One of our B2B creators signed a $12,000 content partnership with one of their DREAM brands 💸 (300% increase from our previous biggest). The creator will get: • $12,000 in the bank • Free product access • Creator credibility The brand will get: • A 3-month (done-for-you) marketing campaign • Direct promo to a highly targeted 300k audience • Features in podcasts, newsletters & social posts I had the idea for Limelight last year & launched 4 months ago. 334 brands and 259 creators have signed up. This week we hit $250,000+ in total proposals sent. (To come this far so quick… is CRAZY). Big shoutout to our investors (pre-seed $1.1M), our team and all our advisors. We're just warming up 🔥

I run a startup with 3 people. (but we do the work of 15!) Me: our marketing, sales, and ops guy Demir Capan: our product designer Youngjae J.: our developer In just 4 months, our tiny remote startup... Has achieved all this 🎉 → 334 brand sign ups → 259 creator sign ups → 114 partnership proposals sent → $229,525 total proposal value → 109 applicants to live campaigns The SPEED of adoption at Limelight is insane. We help brands run B2B creator campaigns (and pay creators for their content) The best part? You can use our product for free. We're not revenue-driven… yet! We exist purely to deliver the most convenient, effective and money generating product for our users, so THEY benefit. (I know if they’re happy, we’ll benefit too). It feels good to do great work. Month 5? LFGGGGGG 😎 P.S. I have some exciting videos coming soon…

Today is officially LAUNCH day ⚡ We’ve spent 176 days building this product! Introducing → ‘Live Creator Campaigns’ Brands can now advertise their creator campaigns And creators can ‘apply’ to join them! We’ve had 258 B2B creators sign up to Limelight (in the last 90 days alone) And all of them want to: 1. Find out what brands are working with B2B creators. 2. Learn more about each creator campaign. 3. Apply to join ones that are a fit. We soft-launched this in July and have had 100+ applicants in 3 weeks. Our goal? Get B2B creators paid with world-class brand partnerships. Thanks to a few of our amazing creator advisors: Laura Erdem, 🏄♂️ Scott Leese, Melissa Grabiner, Linda Le, Brianna Doe, Jay Schwedelson, Dave Kline, Daniel Disney, and many more! The product roadmap is stacked! Follow along as we build in public ⚡

Keep it tight. My #1 tip for early-stage founders. Focus on nailing product-market fit with tiny teams. A lot of founders want: - Polished decks - Established teams - Fancy org workflows - Lots of product features - 360° marketing campaigns But “polished” isn’t realistic. Founding teams SHOULD feel scrappy. With the sole focus being: - Getting real user feedback - Understanding demand - Tight feedback loops - Building & testing - Iterating fast Small teams are agile; they adapt quick (less clunkiness/bureaucracy). The main benefit of them isn't: → Lower overheads →Ability to extend runway It's that you find product-market fit, faster. (Thanks to less time spent on alignment, communication and convincing teams to adapt) More people, products and processes do not ≠ more profit. Product-market fit does. It's easier to find this with 3 people. Than 30. (No matter how good the people are). That’s been my experience ✌️

We’ve been cookin’ at Limelight & I have BIG NEWS! Today we launch ‘The CRM for B2B Creators’. We've worked with 15 incredible brand design partners over the past 3 months including Clay, Instantly, Nethunt and more! Many told us they struggle to: 1. Manage and co-ordinate creator partnerships. 2. Track performance and budget. So my team got to work (we LOVE problem-solving) With our new CRM tool brands can now: 1. Create sophisticated campaigns at scale. 2. Manage the partnership from start to finish. We also launched company pages and campaigns. (Meaning creators can now apply to you!) Our goal? Build the Operating System for B2B Creators. The product roadmap is stacked! Follow along as we build in public ⚡

We’ve just had our biggest month yet! Month 3 SMASHED records 💥 🎉 $206,221 proposal value (↑ 326%) 🎉 116 proposals sent (↑ 246%) and the BIG one... 🎉 $29,382 booked revenue (↑ 401%) We only launched Limelight 90 days ago... But the team and I have stayed obsessed with finding ways to improve, ship new features and respond to user feedback. Speed is crucial! _______ Other MAJOR milestones... Highest website traffic → 7,500 unique visitors (↑ 250% MoM) Record largest single payout → $12,000 (↑ 300% from $4,000). Big product launches: → inc. B2B creator CRM & brand campaigns. Added world-class Advisors: → inc. Daniel Disney, Brianna Doe, Jay Schwedelson LinkedIn went viral → 1,211,027 organic impressions I want to shout out 2 people. Youngjae J. (CTO) who moves at the speed of 20 engineers. Demir Capan whose design skills are the best I’ve ever seen. And of course, our 20+ advisors! (You guys are amazing). Month 4, LFG 🚀🚀 P.S. We went on a fishing trip last week in Huntington Beach. We caught 0 fish. Apparently, the fish weren't biting that day....