Markstein

Need the perfect addition to your #workforcesolutions toolkit? Enter Markstein's interactive map tool.📍It connects employers with career seekers and features robust filtering options, automated email communication integration and detailed user journey insights. Learn more below.

Happy Birthday to two team members, Sarah English and Courtney! We're thankful to have you both on the team and hope you have a wonderful day! 🎂

How is Google Analytics 4 (GA4) different from Universal Analytics (UA)? #GA4 uses an event-based data model rather than a data model based on sessions and page views. You'll find that some metrics are measured differently and setting up conversion tracking has changed. Navigate this latest #webanalytics evolution with tips from our team. ➡️ https://lnkd.in/ePdANPbQ

For decades, Markstein has partnered with healthcare associations and providers to help them communicate vital messages and highlight their tireless work to improve lives. Ready to get your message to those who need it? Visit markstein.co/healthcare. #healthcaremarketing

Interesting findings coming out of the latest employment report released by the U.S. Bureau of Labor Statistics. Markstein CEO Keelie Segars shares steps companies can take to maintain a strong #employerbrand in the current economy.

Members of our team traveled to New York City last week for PR Daily’s 2024 Social Media & Digital Awards. Our “See Yourself in a Tank Truck” campaign, developed in partnership with National Tank Truck Carriers, was named a finalist in the program's employer branding category. Check out highlights from the trip!🗽 https://lnkd.in/ekg6-5Xe

What an honor to have our “See Yourself in a Tank Truck” campaign for National Tank Truck Carriers selected as a finalist in the employer branding category of PR Daily’s 2024 Social Media & Digital Awards. These awards celebrate exceptional work in social media and digital marketing. Congratulations to the category’s winners, Cisco and Citizens. The brand awareness and workforce development campaign features stories from real trucking professionals and in just six months in only two markets, drove 170,000+ new users to gotanktruck.com. We’re proud to partner with NTTC to grow and empower the tank truck industry’s workforce and spread awareness of trucking’s vital role across our nation.

Markstein partnered with Air Line Pilots Association and Aviation Works 4U to create the Heads Up campaign, which educates middle and high school students about careers in #commercialaviation. Check out the #workforcecampaign below!

Markstein's collaborative research process is crucial for effective results: “If you’re not reaching the person, they’re not receiving your message no matter how great it is." https://lnkd.in/eyBgE7Kn

Let's #MeetMarkstein! Pat Daugherty, our assistant creative director, plays a big role in bringing each client's vision to life in various ways. Get to know Pat below! ➡️ Describe your role at Markstein. The best way I know how to describe my job to someone is that there’s a ton of different hats to wear, and it’s knowing how to wear those hats effectively, when to wear them and when to put them down to recharge because creativity doesn’t happen without refueling yourself. There’s a lot of hustle to the role but having the support from a team that cares about producing impactful creative just as much as you do makes the hard work worth it. ➡️ What’s your favorite part of the creative process when working with a client? You’ve really got to have confidence in knowing that even if a design or an idea that you put forward doesn’t make it to the finish line that you can walk away at the day’s end and tell yourself, “I know that I put a good idea on the table, I had a blast working on it and loved the whole path getting there, from sketch to presentation.” ➡️ If a theme song played every time you walked into a room, what would it be? I would have to say “Ob-La-Di, Ob-La-Da” from the Beatles' White Album. Any time I need a boost, I have that sound on full blast.