MarTech Series

For martech specialists, the best approach moving forward is to embrace proactivity and contingency measures. Those on the cutting edge of martech have already done this and those waiting for the final demise of third-party cookies before adapting strategies are at risk. https://ow.ly/ImYm50TmUpP Funnel #marketing #martech #technology

Generative AI refers to artificial intelligence systems that can generate novel content, ideas, or data patterns autonomously. Unlike traditional AI, which primarily focuses on analyzing and interpreting existing data, generative AI excels in creating new content, drawing on deep learning and neural networks https://ow.ly/TERy50TmUnR #marketing #martech #technology

While it’s reasonable to investigate its value, multi-touch attribution (MTA) can actually provide a plethora of insights for a business when it’s done right–and that’s the kicker. Here’s a look at the benefits that well-executed multi-touch attribution can offer. https://ow.ly/PlBn50TmUlb #marketing #martech #technology

As businesses navigate the complexities of the digital age, embracing this new automation mindset is not just an option; it’s a necessity for success. In this blog, we will explore why this mindset shift is vital for your company’s growth and prosperity. https://ow.ly/Z9KH50TmUhc #marketing #martech #technology

Krish Mantripragada, Chief Product Officer at Seismic chats about the latest trends in use by modern GTM teams while discussing more on the impact of AI across every marketing and sales process in this MarTech Series catch-up: https://ow.ly/gpBS50TmUbE #marketing #martech #technology

Technology is advancing at a quick pace, and this has significantly changed marketing operations. MOps now play a more strategic role than just an operational one because to the advent of digital tools and data-driven strategies. https://ow.ly/BmUs50TmU8G #marketing #martech #technology

DAPs work by delivering things like reminders, alerts, announcements and information bubbles within the app, precisely at the point of end-user friction and need. This eases the learning curve and overcomes the shortcomings of more traditional, one- or two-time static training sessions by making training and learning seamless and ubiquitous. https://ow.ly/zEou50TmTZF Apty #marketing #martech #technology

The term "digital customer experience" (DCX) describes how a consumer feels regarding an engagement or interaction with a brand in general across all digital touchpoints. https://ow.ly/uMka50TmTUL #marketing #martech #technology #DCX

In the dynamic world of marketing, push and pull strategies play a pivotal role. A push strategy involves promoting products directly to customers, driving them towards the brand. On the other hand, a pull strategy aims to create a compelling brand image that pulls customers in. Together, they form a balanced marketing approach, ensuring a brand’s visibility and appeal. https://ow.ly/tCLx50TmTOe #marketing #martech #technology

Instead of viewing AI as a competitor to humans, we should view it as a sort of partner or helpful assistant. We should leverage AI to automate the things computers do really well, so we can spend more time on the things that only a human can create and understand. https://ow.ly/j15o50TmTHO Clicktivated Video, Inc. #marketing #martech #technology