Material

Material’s Ben Mooney and Wesley Wilkins are heading to Ashton Media Marketing Tech Symposium on September 10-11 in Hunter Valley, Australia! Stop by one of our coffee carts around the conference to say hello and learn how Material unlocks value at the intersection of data, technology and design – enabling personalized content and experiences. Learn more: https://lnkd.in/gwhANGqz

When a global publishing conglomerate was looking to better manage its portfolio of media brands and more efficiently deliver news to its 78M+ readers, it tapped Material to develop a centralized, digital solution. Leveraging Acquia and global style guides from Pattern Lab, our team designed a new and highly scalable platform, enabling operational efficiency and consistent user experiences. Learn how our team streamlined content development, reduced publishing times by up to 50% and empowered editors across an entire brand portfolio: https://lnkd.in/gRuyS5sh

Segmentation is critical to driving personalized, customer-centric experiences – but getting it wrong can result in missed growth opportunities and wasted time and resources. In his latest perspective article, Eric Asch, SVP, Growth, unpacks the primary causes of segmentation failure, alongside strategies to build into your segmentation processes to avoid key pitfalls and set the stage for success. Learn more: https://lnkd.in/gWWA8TBe

We are thrilled to welcome three new senior leaders to the Material team. Maury Giles joins as SVP, Growth, Arun Kumar assumes the role of SVP and Global Data + Analytics Practice Lead, and Kate Whittle joins as SVP, Strategy + Innovation. “Each of these leaders brings tremendous value to Material, our clients and our collective ability to unlock human insights and deliver transformative solutions to complex modern business challenges.” - Bill Kanarick, Material CEO. Read the full announcement and learn more about Maury, Arun and Kate here: https://lnkd.in/gfimfYPF

Our team is heading to Singapore for the 7th HashiCorp User Group Meet Up on Friday, August 30th! Ashish Thakur, Director, Technology and Vishnu Hari Dadhich, DevOps Team Lead, will explore strategies for managing multi-cluster Kubernetes Deployments. Don’t miss out! Register today: https://lnkd.in/gTJ398Bv

“Emotional connections with brands, the availability of quality products and the experience of caring customer service are now the key determinants influencing where people choose to invest their time and money.” -Nicole Hauptman, VP, Experience Measurement Yesterday, Nicole shared insights on the current state of customer expectations in the digital age during an expert panel session at Elevate, a national field leadership conference for Acima and Rent-A-Center brands discussing employee experience, customer experience and next generation service. Thank you, Upbound Group, for hosting an insightful event all about today’s customer landscape and what it means for businesses.

Only three days left to cast your vote for our session proposal at #SXSW2025! Show your support for Material and Keurig Dr Pepper Inc.’s session about our insights work refreshing the Pepper Perks loyalty program with the customer at the center. Cast your vote for Material and Dr Pepper through Sunday, August 18: https://lnkd.in/gmws_ipP

The role of business insights is evolving. There have never been greater expectations – or opportunities – for insights to drive meaningful business outcomes and growth. That’s why it’s essential to build a solid foundation of strategic alignment when initiating work with an insights partner. Often, that begins with your RFP. From thought starters to key considerations and a practical template, explore Material’s proven strategies for creating a modern insights RFP that sets the stage for bottom-line impact: https://lnkd.in/gN8i5nmA

Our SVP, Jonathan Weiss, is featured in Elizabeth Oates’ new book, “More Than Just Interesting: How to Build an Insights Function for Impact,” which highlights the importance of strategic action to fuel brand relevance. Check out Jon’s advice for maximizing the impact of insights below.

Show your support for Material and Keurig Dr Pepper Inc.’s #SXSW2025 session proposal, “For Modern Fandom & Loyalty, Come See the Doctor (Pepper)” by voting now through August 18. Our session will explore how we helped Dr Pepper deepen their customer relationships through the Pepper Perks loyalty program. Cast your vote here: https://lnkd.in/g4iFTWST