MindgruveMacarta

Retail media networks (RMNs) offer a strategic way for brands to reach consumers, enhancing visibility and linking ad spend to sales. Despite their potential, RMNs have been challenging for small and midsize businesses to access. Simplifying their adoption can unlock new opportunities for these companies to effectively compete and maximize their marketing investments. Read the Ad Age article to learn more. https://bit.ly/3Wt4Yrd #RetailMedia #MarketingStrategy

Meta has introduced a new method to integrate offers into your ads. Its new URL ingestion process automatically detects and incorporates existing offers from your website into your Facebook and Instagram ads. Discover how this feature can elevate your marketing strategy by reading the Social Media Today, LLC article here. https://bit.ly/4c99xgb #Meta #SocialMediaMarketingStrategy #PaidAds

Amazon Prime Day 2024 shattered records with an impressive $14.2 billion in U.S. sales. This record-breaking event shows the incredible growth of e-commerce and the power of customer engagement. With deals on everything from tech gadgets to home essentials, Prime Day continues to redefine online shopping experiences. What were your favorite deals this year? https://cnb.cx/3WM55zr #AmazonPrimeDay #DigitalGrowth #EcommerceSuccess

MindgruveMacarta has been named to the prestigious Inc. Magazine #Inc5000 list of America’s Fastest-Growing Private Companies. This marks the seventh consecutive year for Mindgruve and the fourth consecutive year for Macarta to achieve this distinguished honor. Our recent merger has strengthened our capabilities and expanded our offerings, setting us on a path to redefine what's possible in digital marketing and e-commerce. A huge thank you to our amazing team, clients, and partners for making this success possible. Here's to many more years of innovation and growth. Read our latest blog post to learn more about this achievement and hear from our leaders, Chad Robley and Mike Hodges. https://lnkd.in/g-RjvAe3 #FastestGrowingPrivateCompanies

Our latest read from EMARKETER explores non-endemic advertising and how it’s shaping marketing strategies in 2024. As brands look to stand out in a crowded marketplace, non-endemic advertising offers a unique opportunity to reach potential customers in surprising yet relevant contexts. Read the full article to explore how your brand can benefit: https://bit.ly/4dsBNvi #MarketingStrategy #DigitalMarketing

Google has announced that it won't be deprecating third-party cookies in Chrome anytime soon. This decision allows more time for the industry to adapt and explore new strategies for privacy-friendly advertising. Read the full article on Digiday to understand what this means for the future of digital marketing. https://bit.ly/46ggiLX #ThirdPartyCookies #DigitalMarketing

Google has unveiled its new Google TV Network, offering advertisers a unique way to reach engaged audiences across streaming platforms. 📺✨ This innovative network integrates with Display & Video 360, allowing brands to easily manage and measure their ad campaigns. Learn more about how Google is revolutionizing TV advertising: https://bit.ly/46xE4mD

Following TikTok and Instagram, Amazon's latest beta program is a shoppable feed of short-form videos and photos. Read all about Amazon Inspire and how you can maximize it for your brand in today’s blog. https://bit.ly/4d0TiDc #AmazonMarketing #AmazonInspire

A business’ capability to capture its target audience’s focus during an election year is no easy task. To stand out from the political ad saturation, focusing on high-quality storytelling and choosing certain platforms that limit political ads is key. Learn more strategies for election year advertising from MediaPost at the link. https://bit.ly/4cbNwgW #MarketingTips #AdvertisingLife

Retail Media is booming, growing 22% in the last year alone, and will soon make up one-fifth of global digital ad spend. Discover why brands are flocking to this data-driven ad channel and how the rise of new networks is shaping the future of advertising. Read more about the trends and forecasts on our blog. https://bit.ly/4d7bFX1 #RetailMedia