MiQ

It’s so important to get the right ad in front of the right person. Otherwise, your time, budget, and space is wasted and you end up settling for average results. At MiQ, our strategic ad placement means every impression really counts. Find out how we’re outperforming industry averages in our latest report: https://bit.ly/3Ml9kfj #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

Our very own UK Head of Advanced TV, Stephen Emsall, has been shortlisted for the 'Leadership in Video' award at VideoWeek's European Video Awards 2024! This prestigious category celebrates an individual who has made an outstanding contribution in video advertising, so we’re very proud of what Stephen has achieved. We’ll be keeping our fingers crossed on the night! #wearemiq #EVA #videoadvertising

Digital advertising continues to evolve at lightning speed which, alongside increasing shifts in technology, means marketers are faced with new levels of disruption. MiQ's Wassim Mneimneh, Managing Director MENAT, will be outlining what the future of digital advertising looks like for the MENAT market, in the keynote session at Campaign Middle East's Breakfast Briefing: The Future is Now event on September 6 at 9:10am. He will be delving into the solutions for marketers in this new dynamic digital ecosystem - unpacking topics like the challenges and benefits of AI; the data signals that matter most; and the growing opportunity of connected TV. To register for the event visit: https://bit.ly/3SVkrPQ #wearemiq

We're thrilled to share that our targeted Connected TV(CTV) campaign for MTR Foods Private Limited has won Agency Reporter's Front Benchers Award 2024 in the Connected TV category. We supported MTR in the launch and promotion of its new ready-to-eat breakfast staple on CTV using advanced targeting, lingual and geo-contextual signals to reach and engage relevant audiences. 🎯 Congratulations to our amazing MiQ India team for achieving this feat and a BIG thank you to anupam nair, Deepan S., Apoorva V K from Orkla India and MTR Foods Private Limited for being incredible partners and placing their trust & confidence in us! 🥂 To discover the latest CTV trends and learn how to build your CTV advertising strategy for the festive season in India, download our CTV advertising playbook here: https://bit.ly/3WFItiR #NotYourAverageAdvancedTV #FrontBenchers2024 #ConnectedTV

What do known parent publishers, website creation dates and throwaway site templates have in common? They’re all red flags. But our experts know exactly how to spot them. This means you get more bang for your buck, and campaigns that really deliver. Read our report to see how we do it, and how we overdeliver for you. Download the report: https://bit.ly/3LSpWuY #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

We are thrilled and proud to share that our cutting-edge Connected TV campaign for airtel with our partner EssenceMediacom has won Gold 🥇 at Agency Reporter's Front Benchers Awards 2024 in the 'Connected TV' category. 📺 We helped airtel promote its Xstream Fiber in Connected TV (CTV) households using competitor broadband services with data-led insights, precision targeting and unified reach across CTV and OTT platforms. We extend our gratitude to our partners Bharat Singh, Gautam Kamboj, Aman singh, Dimple Thakur & Anshoo Jain from EssenceMediacom and Kanika Anand from Airtel for placing their trust and confidence in us, and pushing us to innovate with each new campaign! Here's to many more successful collaborations in the future! 🥂 To discover the latest CTV trends and learn how to plan, pilot or pivot your CTV advertising strategy for the festive season, download our CTV advertising playbook here: https://bit.ly/46Glau8 #NotYourAverageAdvancedTV #FrontBenchers2024 #ConnectedTV

We are proud and delighted to share that our innovative campaign for Bajaj Auto Ltd with our partner Ethinos has won Agency Reporter's Front Benchers Awards 2024 in the 'Best use of Display Ads' category. 🎉 What was our winning edge? We helped Bajaj Auto boost awareness and engage relevant audiences for Chetak Electric during the 2023 Cricket World Cup final. We used dynamic creatives in display ads with live match score & contextual messaging, triggered at game-changing moments in the match. 🏏 This victory wouldn't be possible without the unwavering trust and support of our partners Brijesh Munyal & Shantanu Dhule from Ethinos and Priyanka Bisen Shah & Ronak Nagar from Bajaj Auto Ltd. Here's to our ongoing success and more awards! 🥂 Congratulations to our amazing MiQ India team and Sabareesh Moorthy! 👏 To know more about our solutions and success stories, connect with us at [email protected] or visit: https://bit.ly/46t01Dz. #FrontBenchers2024 #NotYourAverageProgrammatic #AwardWin

Exciting news! We're thrilled to share that our innovative work for Havells India Ltd with our partner Motivator, GroupM has won the best Martech campaign at Agency Reporter's 2024 Front Benchers Awards. 🎉 We helped Havells identify, reach and engage high-intent audiences with our industry-first cricket sync solution and dynamic creatives with contextual messaging during the 2024 Indian Premier League final. This win, which we attribute to our incredible team and our clients' trust in us, proves that MiQ is #NotYourAverageProgrammatic and motivates us to strive for success with every campaign. Here's to our continued collective success and accolades! Saurabh Saini, Vivek Shaw, Molly Monga, Varun Mohan, Aishwarya S Rao and Juhi Lalchandani. 🥂 Stay tuned to celebrate more #awardwins from MiQ India. #FrontBenchers2024 #Programmatic #DigitalAdvertising

We joined our valued partners at Carat for an impactful 'Pioneers in Advanced Video (AV)' session at MAD//FEST London. MiQ's Gag Sahota delved into the opportunities available in AV and how to leverage the right strategies to drive the results you need for your campaign. The key takeaways: - TV is not dying but it is changing - we aren't watching less TV but rather watching it in a much more fragmented way, which makes having an agnostic approach to connect multiple data sets and unify measurement even more crucial. - Different demographics have different behaviours facilitated by new types of TV and new content so having insight into where and how they are consuming content via the right partners and solutions is paramount. - AI provides exciting opportunities for the future of TV, including real-time optimisation, emotive context and data aggregation to create bespoke strategies for brands. #programmatic #advertising #connectedTV #WeAreMiQ

So where does Chrome's cookie U-turn leave Privacy Sandbox? Learn more about the questions that still need answering in this piece from John Goulding, and tune into the IAB UK's exclusive 'Cookie Curveball' discussion on July 31st at 2pm BST to hear from industry experts including MiQ's Deborah Rosenthal-Davies on the shift from a no to a low-cookie ecosystem: https://lnkd.in/eVQmeG5Y