Modern Retail

Athleisure retailer Vuori says it’s aiming for a “sweet spot” of 20 to 25 new stores a year as it continues its massive brick-and-mortar expansion. The California-based company currently operates 35 stores in major markets such as Los Angeles, Seattle, San Francisco and Boston. Vuori has opened 10 stores since January and plans to bring that number to “just over 20” by the year’s end, Catherine Pike, vp of retail at Vuori, told Modern Retail.

Executives at OLIPOP PBC, BÉIS and Kopari Beauty and more are thinking about how to build a marketing operation that’s more befitting of a bigger brand. Here's what they're doing. In this piece by Anna Hensel, we speak to Meghan Shookman, Toral Patel, and Adeela Hussain Johnson, MBA.

Western wear brand Tecovas is entering the wholesale market to further boost its physical presence after nine years of operating only through its own stores and website. #retail #boots In this piece by Mitchell Parton, we speak to David Lafitte, and Beth Goldstein of Circana.

On Tuesday, Walmart announced a slew of new updates for merchants that sell on its fast-growing online marketplace during its second-annual seller summit in San Francisco, California. These upgrades take direct aim at Amazon. In this piece by Allison Smith, we speak to Michael Mosser, Sky Canaves of EMARKETER, and Wade Jubrey of Kearney.

BRUNT Workwear is essentially doubling the size of its market by expanding into wholesale, CEO and founder Eric Girouard told Modern Retail. “This is the most transformative moment in company history since the day we launched it,” he said. Girouard hopes to achieve a 50/50 split between #DTC and wholesale in the next five years or so, although he acknowledged #Brunt is “not taking our foot off the gas on the growth of our website and digital channel.”

To wrap up Modern Retail+ Research's 2024 #CMO Strategies series, we're looking at some of the biggest marketing trends from the series and breaking down key findings from each report. Story by Li Lu

Brands like Apothékary™ékary and Simple Modern are seeing significant growth in new customer acquisition through #licensing deals they've signed with The Walt Disney Company, sporting leagues and more. Here's how they approach them. In this piece by Melissa Daniels, we speak to Shizu Okusa, Corbin Wallace, and Emily Bardon of Lewis Rice LLC.

The Modern Retail Marketing Summit featured top executives from companies like BÉIS and AG1. Attendees also gathered to share notes on what’s working and what’s not as marketing strategies shift. Here's what they said. Story by Anna Hensel

BigCommerce – which is used by businesses including apparel brand Badgley Mischka and furniture retailer Burrow – is beefing up its artificial intelligence tools to help merchants grow their online web stores and drive customer growth. #retail In this piece by Allison Smith, we speak to Troy Cox, and Tim Glomb of Wunderkind.

At Retail Media Strategies, taking place on September 12 in NYC, we will bring together media buyers and brands, including Bloomingdale's’s, The Estée Lauder Companies Inc. and TORY BURCH, to explore the rise of retail media and provide you with the connections needed to leverage this important tool. Secure your passes here: https://buff.ly/3Z1MRMa