Our Certified Applicators create works of art with our products. They use our stains, paints, cements, and templates to create unique patterns, textures, and color combinations to bring something as ordinary as concrete to life! We will push the boundaries with excitement in everything we do to achieve the same type of creativity and beauty our customers create everyday!
In an industry as technical and habitual as mine (construction coatings manufacturing) advertising and marketing creativity has historically been throttled to avoid conflict. This year it is my goal to introduce more of a focus on visual storytelling and a little less on the "current industry norm" of spoon-feeding tech spec information. Here is my first attempt with our '24 handout. For my marketing/ad friends, what are some industry constraints you jostle with? Multicoat #multicoat #waterproofing #coatingsindustry