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Is Spotify becoming a social media app? The music streaming platform's latest update makes it seem so. Users now can now leave comments under podcasts. 💬 This new feature will drive further user engagement with in-app content, bringing the app into the social space. Users aren’t just playing audio and then returning their phone to their pocket anymore. They're actively engaged, sharing their thoughts, feelings and opinions as they would on a traditional social network. This isn’t the first time Spotify has leaned into its social features — they’re famous for their viral and highly sharable Spotify Wrapped feature. Comments simply allow Spotify to take it a step further — and within their app. Do you see Spotify as a social media app? Let us know your thoughts in the comments below. #Spotify #podcast #music #marketingstrategy

Dyson finally got the hint: sometimes headphones should just be headphones. 🎧 Last year saw the release of Dyson’s “Zone Headphones,” which featured a removable air-purifying face visor. The reasoning behind the vision? Dyson was known for vacuums and fans, so they incorporated their strengths into the new product. But at $1,000 a pair, people found the concept off-putting. 🤨 Gimmicks don’t work for a brand like Dyson, who are known not just for their innovative design, but quality and functionality. So they returned to the true function of headphones, and released the new noise-cancelling OnTrac. 🔇 In doing so, Dyson was able to prove that their core strengths could sustain them without the need for weird adaptations. Do you think Dyson’s new headphones will be a hit? Let us know your thoughts in the comments below. #Dyson #tech #brandstrategy 

Figma announced a ton of new features during their 2024 Config Conference. We asked our design team what feature they're most excited for — here's what they said. 👀 What feature are you looking forward to in Figma’s latest update? Let us know in the comments below. #Figma #design #designers

Are we witnessing the Linux moment for AI? The artificial intelligence gap is rapidly closing with the release of Llama 3.1. But the costs and risks associated with closed-source models are on the rise. Zuck's decision to take the open-source route might be one of the most strategic business moves in the Gen AI space since the launch of ChatGPT. Here's why. 💡 Low risk, low cost. Meta can join the AI race and reap market benefits while focusing on its core business (social ads and Metaverse). 🥊 Counter-strategy. This devalues and contains competitors' investments in foundational LLMs. 👍 Brand redemption. Open-sourcing will help Meta regain user and developer trust, which has eroded since the Cambridge Analytica scandal in 2016. Open-sourcing positions Meta as a more trustworthy and responsible AI developer. This approach could lead to an open AI ecosystem rivaling Linux’s impact on the software world. What are your thoughts on this strategy? Let us know in the comments below. #Meta #ArtificialIntelligence #businessstrategy

This is why participating in viral conversations is crucial to brand success. Paris planned to use the Seine for the Olympics, raising safety concerns based on the water’s cleanliness levels. And French skincare brand Caudalie took note of the internet discourse. 👀 Their response? A CGI ad featuring their Vinoperfect serum. In the ad, a drop of the serum cleans the Seine’s muddy hue, reinforcing its claim to remove dark spots. And people loved it. The ad was extremely responsive to the cultural conversation around the Olympics while nonchalantly plugging their brand. This is what people want to see. Audiences enjoy ads that are entertaining first, and educational second. What do you think of Caudalie’s Seine stunt? 🇫🇷 Let us know your thoughts in the comments below. #Caudalie #Olympics #brandstrategy

For Gen Z consumers, food is the new luxury. Known for romanticizing everyday life, Gen Z creators on social media are swapping luxury bags and unboxing videos for branded smoothies and sandwiches. Why the shift? 🤔 Millennials and Gen Z are now less focused on big purchases – like homes – and moreso indulging in everyday luxuries that feed into the current “treat yourself” culture. This is why Erewhon's branded smoothies work so well to appeal to their target audience. Gen Z sees food as a status symbol, meaning these branded smoothies are a way for them to signal their cultural relevance and trendiness. Limited production runs and seasonal collaborations also create a sense of exclusivity and desirability among young consumers. From working with celebrities like Hailey Bieber and Matilda Djerf to brands like Summer Fridays and Poosh, Erewhon definitely understands and capitalizes on the viral potential of their smoothie collaborations. Would you buy a $18 smoothie? #erewhon #brandmarketing #brandcollaborations

Social media content creation isn't hard... You just have to post the right thing, at the right time, all the time. 😬 One brand that has been hitting the mark lately is SSENSE. From humorous content about the Euros to posts about A24's Maxxxine on the week of the film's release, SSENSE always gets one thing right: Timing. And with social media, timing is everything. ⏱️ Brands that win on social are the ones that know how to tap into cultural conversations that are happening — as they're happening. This demonstrates an ability to not only understand your audience, but converse with them in real-time as a friend or an acquaintance might. It humanizes the brand, increases organic sharability, and places the brand in the center of conversations that are already going viral. What do you think of SSENSE's social media strategy? Let us know in the comments below #euros #ssense #socialmediamarketing

I wonder if Duolingo offers “How to Speak Corporate”...

This is why brands should be paying more attention to their social media comments section. 💬 Converse recently faced an influx of TikTok comments pleading to bring back their knee-high shoes. “Dedicated to the superfans that never stopped commenting”, the brand announced the style’s upcoming re-release. 👢 Why did they do it? Converse had no obligation to re-release the shoe. But they had a vision for community building — which is exactly what happened here. Social listening helps brands understand what needs exist in their audience and what they’re looking for in a solution. 👀 Converse noticed the desire for a knee-high shoe, and chose to provide that instead of coming up with a whole new concept. The re-release was also teased with direct screenshots of user comments. By providing a re-release, Converse told its audience that they were seen and valued by the company. Brands should be looking at Converse as an example of how social media comment sections conserve as a valuable source of user feedback What do you think of Converse re-releasing its famous knee-high shoe? Let us know your thoughts in the comments below. #Converse #Y2K #GenZ #brandstrategy 

Gen Z wants you to take a side — so Seed took Molly Baz’s. Breastfeeding startup Swehl’s Times Square ad featuring Molly Boz was recently flagged by the distributor and taken down. The removal generated serious backlash. Clear Channel chose to run lingerie campaigns for other brands, but because Swehl highlighted a revealing pregnant woman, it was deemed inappropriate. That wasn’t the last of Molly Baz in Times Square, though. 👀 Seed, a probiotic startup, donated their ad space to run Baz’s banned ads, with this added copy: “Dear Molly, thankfully we’re not (lactose) intolerant.” Why did they do it? 🤷 It added them into a conversation that aligned with their brand ethos of supporting womxn’s health. It also brought them closer to their target audience. 🎯 Gen Z values brands that take actually take action to adhere to their values. Social listening and active participation in cultural conversations are crucial to brand success— and Seed is the perfect success story example. 🏆 What do you think of Seed’s response to Swehl’s ad campaign? Let us know your thoughts in the comments. #Seed #MollyBaz #GenZ #brandstrategy