NP Digital

🚀 Bing just launched its generative search, and it's time to level up your SEO game with these Bing updates in mind! 💻✨ These are Nikki’s tips for optimizing your Bing Webmaster Tools so your SEO strategy doesn't fall behind! To stay updated on all things SEO, make sure you're following us! #DigitalMarketing #SEO #SEOStrategy #Bing #BingSearch

At NP Digital, we often get asked by clients how we integrate our SEO and PPC efforts. 🤔 PPC and SEO are too often viewed as separate entities, but by aligning your keyword strategies, content, and analytics, you can create a more cohesive and effective SEM strategy that maximizes your online visibility. Here’s a useful guide, myself, Erica and Charlie, from the NP Digital UK team, put together on key integration tips for integrating your SEO and PPC. #SEO #SEOstrategy #PPC #PPCstrategy #digitalmarketing

Do you know why some brands DOMINATE social media while others struggle to gain traction? THEY UNDERSTAND THE COMPETITION. Conducting a social media competitor analysis is a critical step for any business aiming to enhance its digital presence. Our Social Media Manager, Kayla Bautista, says, "It gives you the opportunity to discover untapped potential and helps optimize your current social strategy. At NPD, we consistently conduct social audits for our clients to stay ahead of their competition and align social efforts with broader business goals." Here are 5 tips for conducting a social media audit for your brand 👇

SEO isn’t dead... but it’s changed from Search ENGINE Optimization to Search EVERYWHERE Optimization. Google is still the most popular search tool in the world. But depending on your target audience, you will need to expand your SEO approach to other channels if you want to remain competitive. 👉 Search Engine Journal recently said that 64% of Gen Z and 49% of Millennials are using TikTok to search for products, services, or information. Over the last few years, we’ve seen huge increases in the number of searches on social media and now using AI chatbots. To find out which channels you need to focus your optimization efforts on, join Neil Patel and our team for our webinar tomorrow, August 27. We’ll tell you which platforms will help you reach your target audience and how to optimize your content to increase your visibility and traffic. Sign up now with the link in this post or in my bio, and I’ll see you there. https://bit.ly/3SOeEfb

The search landscape is rapidly evolving. Are you prepared? 👀 With AI tools like ChatGPT and SearchGPT on the rise, brands NEED to start optimizing for ChatGPT. Why? Not only can this serve as a gateway to future success in AI-driven search results, but with Google's recent loss of the antitrust case over their search  dominance, Google alternatives have never been in a better position to increase their search market share. Don't get left behind in the new era of search EVERYWHERE optimization! Read our SEO tips to stay ahead 👇 https://lnkd.in/gbMmDPCG #SEOStrategy #SearchOptimization

🚨 Reddit is making big moves—they signed a $60 Million dollar deal with Google! 🤯 Recent Reddit discussions can no longer be found on search engines like Bing, DuckDuckGo, and Mojeek. Why? 👉 Nikki Lam has more details on Reddit’s latest content policy updates and potential motives behind these decisions. 🤨 #Reddit #Google #SEO #DigitalMarketing #AI

The recent Google antitrust case has made headlines, but what does it really mean for SEO professionals? Here's the breakdown: • Short-term impact on day-to-day SEO work is minimal • SEO fundamentals will likely remain consistent across platforms • Potential diversification of the search market could complicate optimization strategies • AI and shifting search behaviors may pose more immediate challenges than this ruling Read more 👉 https://lnkd.in/gBVWX_Sd #SEO #DigitalMarketing #GoogleAntitrust #SearchEngineOptimization

Our partnership with Universal Technical Institute, Inc., featured in Forrester's case study, showcases how a strategic shift to a full-funnel approach led to a 104% increase in branded search clicks and 145% more conversions. By consolidating tech, deepening first-party data, and developing compelling creative, we helped UTI gain unparalleled visibility into channel performance and media mix optimization. The results speak for themselves — this is a must-read for any brand looking to supercharge its customer acquisition strategy. 👇 #FullFunnel #CustomerAcquisition #DigitalAdvertising #CaseStudy

Google is still the undisputed ruler of search, but that doesn’t mean your optimization efforts should stop there. People are searching on every platform these days... 👉 Instagram. 👉 TikTok. 👉 Amazon. 👉 ChatGPT. 👉 Facebook. If you’re not optimizing your content for these channels, you’re missing out. The average person uses 6.7 different social platforms each month, and for the younger generation, TikTok and Instagram are becoming the go-to search tools over Google. If you want to capture views and traffic from all these different platforms, you need to shift your focus from Search ENGINE Optimization to Search EVERYWHERE Optimization. Neil Patel and our team will tell you which channels you need to add to your SEO strategy, and how to optimize your content to reach your target audiences, in his next webinar on Tuesday, August 27. Join us live at 8 a.m. Pacific Daylight Time for this free session. You can sign up using the link in this post or in our bio. We will see you there. https://bit.ly/46Mzcua