Ocean Media

In today's data-driven marketing landscape, where consumers interact with brands across multiple channels, accurate attribution is paramount for optimizing campaigns and driving business growth. However, relying solely on a single attribution model can lead to a distorted view of marketing performance, hindering strategic decision-making.   Discover the strengths and weaknesses of prominent attribution solutions and learn why a multi-approach strategy provides a more comprehensive understanding of your marketing campaigns.   https://lnkd.in/g_rNqdfb

Selecting the right video media buying strategy is crucial for optimizing your ad spend and maximizing ROI. However, with a vast array of platforms, formats, and targeting options available, how do you make the best choice?   In our new blog, we’ll explore the differences between direct and programmatic buying strategies, what each approach offers, and why a hybrid approach is best suited to reach your goals.   https://lnkd.in/gTw2kX_Y

Marketing measurement is complex. One-size-fits-all solutions may sound ideal, but they often fall short of answering your performance marketing questions. Measurement is a science that requires diverse and complementary approaches. In our latest whitepaper, you will discover: 🧩The complexities that make marketing attribution challenging 📈 Holistic strategies and insights to overcome these challenges 🌊 Ocean Media’s approach to achieving accurate, actionable attribution Embrace the opportunity to develop tailored strategies that clearly show your marketing efforts, allowing you to optimize your media and advertising investments. Download the whitepaper now! https://lnkd.in/gE9hsjc9

The Give Back Pack is a nonprofit organization based in Orange County, California that seeks shopping deals to assemble and distribute backpacks filled with new, age-appropriate necessities such as new pajamas, clothing, shoes, stuffed animals, books, and toys for foster children.   Foster children often enter the system with minimal possessions, leading to a loss of identity. To combat this, the organization provides backpacks filled with essential items to help foster children feel a sense of ownership and belonging.   Recently, Ocean Media's DEI committee joined together to assemble 44 backpacks to support foster children transitioning into new homes.   Ocean Media is always looking for ways to help and give back to our communities. The Give Back Pack nonprofit is a special organization that provides a unique opportunity to help those in need.   To learn more about The Give Back Pack nonprofit and how you can help, please visit their website for more information: https://lnkd.in/gWqtMfpt

As Election 2024 looms, the political ad landscape is heating up. With record-breaking spending expected, it's crucial for brands to build a strategy to navigate this competitive environment.   Christine Oakley, Ocean Media Director of Local Media breaks down three political ad trends to watch for, including how your brand can prepare for the challenges posed by political windows.   Read the full blog here: https://lnkd.in/gBhhGrcx

The last Summer Olympics were just three years ago due to the COVID-19 pandemic. However, the TV advertising landscape has undergone significant changes since then, creating new opportunities for both advertisers and viewers.   From the emphasis on comprehensive streaming capabilities to the costs advertisers are willing to pay to reach a captivated audience, we explore what viewers and advertisers can expect from this year’s Olympic Games.   Read the full blog here: https://lnkd.in/g335gQ4C

Gracenote's enhanced contextual data, combined with industry collaboration, is poised to significantly improve the CTV advertising landscape by providing more precise targeting, increased transparency, and better ad experiences for all parties involved. But what is most important to us as media buyers is having better standardized content categorization ensuring uniformity across different platforms and publishers. In a fragmented ecosystem where content owners and publishers optionally provide their own content signals, Ocean Media supports this approach. “Since Connected TV devices are often shared between individuals in the same household, content classification helps to distinguish and better address the optimal consumers for brand messages. We are excited about Gracenote’s new standardized contextual data offering and the potential it holds for the betterment of the CTV ecosystem.” - Kevin Telkamp, VP, Media Operations at Ocean Media Read the full press release below!

Introducing Ocean Media’s newest whitepaper! Marketing measurement is complex. One-size-fits-all solutions may sound ideal, but they often fall short of answering your performance marketing questions. Measurement is a science that requires diverse and complementary approaches. In our latest whitepaper, you will discover: 🧩The complexities that make marketing attribution challenging 📈 Holistic strategies and insights to overcome these challenges 🌊 Ocean Media’s approach to achieving accurate, actionable attribution Embrace the opportunity to develop tailored strategies that provide a clear picture of your marketing efforts, allowing you to optimize your media and advertising investments. Download the whitepaper now! https://lnkd.in/g75rumKN

Introducing Ocean Media’s newest whitepaper! Marketing measurement is complex. One-size-fits-all solutions may sound ideal, but they often fall short of answering your performance marketing questions. Measurement is a science that requires diverse and complementary approaches. In our latest whitepaper, you will discover: 🧩The complexities that make marketing attribution challenging 📈 Holistic strategies and insights to overcome these challenges 🌊 Ocean Media’s approach to achieving accurate, actionable attribution Embrace the opportunity to develop tailored strategies that provide a clear picture of your marketing efforts, allowing you to optimize your media and advertising investments. Download the whitepaper now! https://lnkd.in/g75rumKN

Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK