In the tug-of-war between consolidation and "best in breed" for every purpose, composability is winning. What capabilities will form the core of the 2025+ martech stack? Read our latest blog post for more!
OfferFit
Software-Entwicklung
Boston, Massachusetts 9,100 followers
Make the leap from A/B to AI
Über uns
A/B Testing is Dead. Make the leap from A/B to AI. OfferFit’s AI testing is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data.
- Website
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https://www.offerfit.ai/
External link for OfferFit
- Industrie
- Software-Entwicklung
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Boston, Massachusetts
- Typ
- In Privatbesitz
- Gegründet
- 2020
- Spezialitäten
- marketing technology, artificial intelligence, promotions, promotional offers, personalization, marketing, and customer experience
Standorte
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Primäre
Wegbeschreibung erhalten
Boston, Massachusetts 02116, US
Employees at OfferFit
Aktualisierungen
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Join Scott Brinker (Editor @ chiefmartech.com) and our own George Khachatryan at 1:30pm ET *today* learn about Marketing in the Age of AI! You'll learn: *The state of MarTech in 2024. *The rise of composability in the modern stack. *How AI decisioning platforms are replacing "next best action" and becoming the brains of the modern MarTech stack. https://lnkd.in/eUzqJBaV
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"Next best action" used to be the best way for marketers to personalize, but these days savvy marketers personalize 1:1 with AI testing. Is your organization ready for next best everything?
Next best action? How about next best everything?
offerfit.ai
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We are very excited today here at OfferFit! Welcome Jessica Vogol!! 🚀 🙌
I'm thrilled to share that I'm starting a new role as Chief Marketing Officer at OfferFit! Our mission is to help marketers move from A/B to AI testing to deliver true, at-scale personalization across channels. I've been fortunate enough to have a front row seat to the evolution of MarTech over the past decade+, and knew they were onto something big from our first conversation. Thank you to George Khachatryan and Victor Kostyuk for the opportunity. Let's go! 🚀 (PS) Lifecycle and Email friends: PM me if you want to sneak a peek under the hood through AI Academy or a 1:1 conversation with our team.
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It's the dirty little secret that everybody knows: the tech sector still struggles to diversify its workforce. At OfferFit, we've found that intentional sourcing and structured interviews can make a big difference. Read on to learn the work we've done to build a diverse and inclusive team!
Building a diverse workforce at OfferFit
offerfit.ai
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If personalization makes you think "next best offer," you're leaving a lot of value on the table. In our experience, time of send is a significant driver of value in email marketing. For more, see our latest blog post by OfferFit machine learning engineer William Palmer!
Whose time is it anyway?
offerfit.ai
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Are you still using "next best action?" These models have provided a lot of value over the years, but they are no longer state of the art. To find out more about "next best everything," check out our white paper, or chat with us at CommerceNext!
Next best everything
offerfit.ai
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We are thrilled to announce our webinar with David Edelman and Anthony O'Byrne. Will we see you there? Sign up here: https://lnkd.in/eTReCCF6
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We're looking forward to CommerceNext 2024. Will we see you there? #CN2024
Apply to Attend CN2024
https://commercenext.com
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Thinking of using reinforcement learning ML to personalize? You're going to need to solve the attribution problem. Our CTO and co-founder Victor Kostyuk explains some of the complications of this thorny problem in our latest post. 👇
The attribution dilemma
offerfit.ai