At Ogilvy Health we're constantly exploring the cutting edge of what's possible and the potential for AI in healthcare marketing is limitless. So many insightful discussions at aiDay about how healthcare and pharma companies can leverage the power of AI as its capabilities continue to expand. Read more 👇
WPP recently partnered with Fierce Pharma for aiDay, exploring the exciting potential of AI in healthcare marketing. The key takeaways were that high-quality data and well-defined use cases are essential for effective AI implementation. Used well, AI empowers us to streamline processes, optimise campaigns, and unlock greater creativity, ultimately driving positive patient outcomes. By embracing AI as a powerful tool while retaining the essential human touch, we can revolutionise healthcare marketing and build a brighter future for all. Find out more about #HealthAtWPP 👉 https://ow.ly/VSay50SAycX