Parks & Recipes

What probably won’t exist 10 years from now? Bonus points if it’s parks and recreation specific 😉

📢 Marketing parks and recreation programs has evolved dramatically in the last 3 years. Have that one person who's the marketing guru on your team responsible for social media, email, activity guides, posters, etc.? Do them a favor and register yourself and tag them below to join Rec, along with Anton Oenning, CMO at Build Collective (Ex-Nest, Google) for: Data-driven marketing: How to place your bets wisely when time and resources are tight 📆 - Wednesday, September 4, 11 AM (PT) 👉 - Free to attend, registration required (link in comments) In this webinar, you'll learn: 🎯 - How to leverage data for targeted marketing efforts 💸 - Strategies to maximize impact with limited resources  🤳🏼 - Targeting techniques to reach tech savvy teens to active seniors Are you ahead of the curve or falling behind?

Current + Future state of A.I. in Parks & Recreation... How will A.I. disrupt our industry?

🥇This week in Parks and Rec | Social media edu-tainment, tech tools that save time, and tips when presenting to elected officials. I share the top 3 posts I found in the past 7 days from leaders in Parks and Recreation, local government, and advancements in technology and innovation that impact our field. I scroll, so you don’t have to. 👇

We're curious about how parks and recreation departments handle different communication needs. Whether it's project updates, quick questions, or team discussions, which tools do you rely on most?

🫵 Join us tomorrow! Discover how to break free from the “we’ve always done it this way” mindset and unleash innovative strategies for fostering creativity and implementing new ideas within parks and recreation. Join Bradley Horowitz, a seasoned executive, as he shares lessons learned at Google to breathe new life into traditional thinking. 🗓️ Date: Wednesday, July 31, 2024 🕒 Time: 11:00 AM - 12:00 PM PT Secure your spot now and bring a question or two to ask the panel! 👉 https://lnkd.in/dnMqjQ26 👈 Curious about our webinar series “How Might We”? Listen to a previous episode where Alex Mather, CEO of The Athletic, shares how he pushed his staff to think differently.

This Week in Parks and Rec... Eye-catching visuals, inspiration from innovation, and eruptions in Biscuit Basin. I share the top 3 posts I found in the past 7 days from leaders in Parks and Recreation, local government, and advancements in technology and innovation that impact our field. I scroll, so you don’t have to.

PSA: Attention Departments Using Constant Contact for E-Newsletters 📣 I’m researching the 203 CAPRA Accredited organizations for an upcoming post, and I’ve noticed an issue with departments using Constant Contact. Every department (15+ so far) has displayed the following error message when attempting to subscribe to their mailing list. I’ve tried multiple browsers (Safari/Chrome) and different email addresses, but the error occurs after you enter an email and hit ‘submit’. It might be worth checking out… #parksandrecreation

Incredibly excited to partner with Rec in our pursuit to reimagine recreation, together 👇

How would the Chief Brand Officer of Lululemon brand Movies in the Park for a local Parks and Recreation department? Listen to Nikki Neuburger, Chief Brand Officer of Lululemon and Cindy Bagley, MA, CPRP, 2024 CPRS President-Elect discuss the main takeaways from our Rec Labs webinar series: 1️⃣ Building a Strong Brand Identity: Just like global brands such as Lululemon have a distinct identity, local parks departments can create a unique brand for their own services. By brainstorming creative event names and focusing on local insights, we can make our programs more memorable and stand out in the minds of our community members. 2️⃣ Adapting to Change: Our brand as Parks and Recreation professionals is not static. It evolves based on the goals and priorities of elected officials and the community demographics. It's crucial for us to remain agile and align our services with the evolving needs of our communities while staying true to our overarching goal of enhancing quality of life. 3️⃣ Understanding Our Audience: To effectively connect with our community members, we must invest time in understanding their preferences, values, and interests. By engaging with them through communication channels of their preference (social media, e-mail, etc.), we can tailor our messaging to resonate with different segments of our audience and build stronger connections. Register for our next Rec Labs webinar (link in comments below) kicking off on 7/31 at 11am PT with Bradley Horowitz, seasoned Google product leader where he will be discussing how to breathe new life into old parks and programs. #whereyoubelong  #parksandrecreation  #recreation