Our Chief Marketing Officer, Shannon Symalla, spoke with Trinadha Kandi at Deloitte Digital to talk about how we're working to put the customer first in all aspects of our business. Learn more!
Did you know that 50% more brands now see personalization as a core component of their customer strategy, compared to two years ago? 🎯 Recently, we partnered with Party City to launch a digital transformation that focuses on personalization at every touchpoint, enhancing customer interactions from major holidays to everyday celebrations. 🎉🎂✨🥳 In an interview with Trinadha Kandi, Deloitte Digital’s Managing Director, Party City CMO Shannon Symalla shares how the company is investing in digital experiences to become more customer-focused. “Being customer-centric is not the responsibility of any one function,” she says. “We have to work together to put the customer at the center of our universe.” https://deloi.tt/46iOPcF