PETERMAYER

Whether you’re wandering through America’s oldest city, exploring the future of space travel, or frying fish in the kitchen – brand joy is there – waiting to be unleashed. #UnleashBrandJoy

Yes, we're still not over Cannes... Don't blame us, there were too many juicy insights to unwrap 😉

We went on the search for Brand Joy at Cannes Lions International Festival of Creativity and our expedition was a massive success. We found it in every nook and cranny during our time there and we brought some too. ✨

Use "demure" in a sentence. Wrong answers only. Drop it in the comments. 👇 

Is it just us or does holiday marketing begin earlier each year? In the case of back to school, 55% of students and families have already started making purchases by the beginning of July.

From the artistic flair of the Opening Ceremony to Snoop Dogg’s playful commentary, our latest article recaps the key moments that connected audiences everywhere by using the one emotion we know best…joy.

WE’RE DONE WITH ADVERTISING!!! We’re leaving the marketing world behind and following our true passion. No longer are we PETERMAYER, the creative-led ad agency. From now on…we’re PETERMAYER, the surf apparel shop that sometimes sells adorable dog accessories and also sometimes makes gourmet chocolate bars specifically for people with dry skin. And also…none of this is true. This is just a message from our social team to remind you to update your bio in honor of #UpdateYourBioDay. DM us and we’ll create a custom bio just for you.

In June, we traveled to Cannes Lions International Festival of Creativity to learn from the best and spread the gospel of Brand Joy 👏 Here are 5 things we learned: 👀 Intelligence is the root system of craft. Do the tough stuff, hammer the research into an insight before crafting the S out of it. 🤣 Somber topics have given way to glee. Audiences are back to embracing humor in advertising, but it’s WAY harder to achieve. 🎨 Surprise, color and risk are ruling design. 🤖 HI over AI: The heart of the creative process are humans; AI is there to support.   🎉 Gen Z doesn’t want your TV spot. They want your bizarre, uncomfortable memes.

A recent report shows that most Gen Z and Millennials plan to expand their gardens this year, reflecting the growing trend of younger generations finding joy in gardening. Get to the root of the issue on Yahoo - https://lnkd.in/g_YdVC2e 

More than 90% of Americans use snack foods as a full meal. Meanwhile, most people buy convenience foods so they can spend more time with family and cut meal prep time out of their routine. In other words, people are using convenience around food to unlock moments of joy elsewhere. Read more from Good Natured Products: https://lnkd.in/ge-zGrNq