Potion AI

We're so excited about Tagra Biotechnologies' new podcast! The lineup is filled with companies and individuals we admire—we're grateful to be a part of it 💙 If you know Jennifer Cookson, you know that she's candid, funny, and unafraid to ask questions. Congrats to her and the Tagra team for launching this 🎉

⚡ In August's first newsletter, Potion dove into 7 recent beauty product launches (from Sephora, Ulta, and Credo). Swipe below to discover the potential raw materials inside them 👀 This roundup features a diverse set of products, from skincare to haircare to sunscreen and more. If you're a formulator or product developer—get inspiration from how these raw materials might be used in real life applications! As always, if you want access to these insights before they get posted on Linkedin, be sure to sign up for Potion (for free) at www.potion.ai Lucas Meyer Cosmetics - by Clariant Ajinomoto Co., Inc. SEPPIC Innovacos Corp. The Innovation Company® Innospec Inc. Access Ingredients *Disclaimer* - these insights and predictions are generated through our AI-powered platform and aren't based on any proprietary knowledge of supplier-brand relationships.

🎉 Happy Friday 🎉 We're ending the week on a high note with another quote from one of our users who describes using Potion as "nothing but bliss" WOW ❤️ Magdalene Ekanem is an experienced product developer and R&D chemist (follow her profile to learn more about her work!) and we were honored to hear about her positive experience with Potion and lots of ideas for new features 🤫 😊

What's the landscape of AI in beauty? Thanks to Independent Beauty Association who had us stop by their booth at Cosmoprof North America in Las Vegas for a few quick words on this topic! At Potion we've been working on applying GenAI in beauty for several years, and we continue to be most excited about its potential in innovation and R&D 🧪 Thanks to the rise in popularity of generalized tools like Claude and ChatGPT, we couldn't be happier that leveraging AI in day-to-day life and work is slowly becoming the status quo! More and more companies in our industry are building (or using) AI tools and we can't wait to see how it elevates the whole ecosystem 💄

🛍 New retailer 🛍 You can now use Potion's AI-powered search engine for product development research across Sephora, Ulta, Credo Beauty, and now the largest Korean beauty retailer... 🎉 OLIVE YOUNG 🎉!!! We all know Korea is an innovative, trendsetting, and highly influential market in beauty globally—Potion has brought K-Beauty products to your fingertips so that you can keep track of the latest launches, and ensure your formulation research is comprehensive and inspiring! If you haven't already, sign up to use these tools for free at www.potion.ai. More retailers coming your way soon! 🔜

One of our wonderful users, Laura Peppel from Crown Laboratories, Inc. shared how Potion impacts her work as a formulator 👩🔬 We have a soft spot for all our innovation-minded early adopters like Laura who have embraced our platform since the beginning and are continuing to supercharge their workflows! Team Potion works tirelessly every day to bring to life cutting-edge tools for the beauty industry, and hearing positive feedback from our users is literally rocket fuel 🚀 🚀 🚀 If you're seeing this and you're not on Potion yet: 1) you're missing out! 2) head over to www.potion.ai to sign up!

🛍 New retailer 🛍 You can now use Potion's AI-powered search engine for product development research across Sephora, Ulta, and now 🎉 Credo Beauty 🎉 What this means—when you make search queries (like "sulfate free purple shampoos" or "mineral sunscreens without butyloctyl salicylate", for example) Potion will search across Sephora, Ulta, and Credo Beauty to present to you a list of matching products! If you haven't already, sign up to use these tools for free at www.potion.ai. More retailers coming your way soon! 🔜

⚡ In July's second newsletter, Potion dove into 5 recent beauty product launches to discover potential raw materials inside them 👀 From (another) new blush product to an ingrown hair serum (both with unique packaging, btw), you can see how certain raw materials might be used in real life applications. If you're a formulator or product developer, perhaps you'll be inspired 🧪 If you want to be the first to receive these insights before they get posted on Linkedin, be sure to sign up for Potion (for free) at www.potion.ai Calumet Barnet Products Lucas Meyer Cosmetics - by Clariant SEPPIC Evonik *Disclaimer* - these insights and predictions are generated through our AI-powered platform and aren't based on any proprietary knowledge of supplier-brand relationships.

📣 New feature(s) announcement 📣 Head to www.potion.ai to sign up for free! We just released some functionality that was highly requested by our R&D and NPD users! Here's the breakdown: 🔍 Formula Search Engine Search for finished products on the market in natural language. You can type in exactly what you're looking for (we also support INCI inclusion/exclusion) and get a list of matching results. Here are some example searches: - mineral sunscreens without butyloctyl salicylate - sulfate free purple shampoos - top rated blush sticks with a dewy finish - moisturizers that contain cetearyl olivate and sorbitan olivate ——— 👀 View Similar Products Select any product and view others with similar INCI lists. Potion also provides an AI-powered summary with insights on claims, product similarities and differences, and more! ——— 💄 Track New Launches Access a feed of newly launched products that's updated weekly. Please note: we currently cover Sephora and Ulta but will be adding more key retailer coverage over the next few weeks! This is just the beginning 🤩 We had so much fun building these tools alongside the hundreds of you that gave us feedback. We'll be shipping improvements and features every week—stay tuned.

Something new from Potion was brewing during Cosmoprof Las Vegas 🧪 We’re excited to show you next week 👀 If you work in beauty R&D, you won’t want to miss this new feature announcement so stay tuned ✨ #beautytech #AI #cosmetics #formulation #cosmoprof