Hue.

🚨Hey Beauty Marketers! Have you heard of Hue yet?  Don’t forget to add ‘research Hue for Shoppable Video’ to your to do list! 💜 #shadematching #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #digitalmarketer #beauty #shoppablevideo #emailmarketing Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes

💭 Curious about how to achieve a 24.6% add-to-cart rate from your shade matching? Learn from Hue’s experts to maximize eComm quiz performance ⬇ #shadematching #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes

Life really does have a way of coming full circle ✨ Growing up, Laura Mercier was more than just a makeup brand to me—it was a special connection with my mom, filled with memories of doing our makeup together with their products. Hue. has recently launched on Laura Mercier Cosmetics' Caviar Sticks and Translucent Setting Powder Ultra Blur product pages, bringing authentic video reviews to their customers. It's been an absolute dream to work alongside their amazing team! 💄 💜 #poweredbyhue #beautymarketing #huecommunity Janvi Shah Nicole Clay Sylvan Guo Elena Allison Leslie Aboytes Noureen Shallwani Shraddha Harikumar Crystal Manyloun Rachel Korenstein Carney Nir Irene Cassedy Lauren Castillo, MBA Nicole E. Lawson Brice Berg

Looking to boost your conversions with UGC videos, but unsure what performs best? Let Hue help you identify the secrets to sourcing content that converts 🔍 #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes 

How has representation in the workplace impacted your career? 🤔 💭 #womenfounders #representation #womenintech #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes  

It all started with a Slack DM! 📲 Hue. began because I join the same Zoom call as Janvi Shah by chance. Sparks flew & we quickly started “founder dating.” ✨ On our first coffee date ☕, Janvi shared her vision for what would soon become Hue and I was hooked. Thankfully, we met the third pea in our pod, Sylvan Guo, who was just another Zoom call away, and the rest is history. 👩👧👧💜 Armed with sticky notes, we brainstormed problems that marketers faced in beauty industry and created an endless list of possible solutions! Candidly some were better than others (one sticky note said “3D print skin to find shade”. 😅 But we realized that there is a need for #personalization, #videoshopping and #socialproof in the shopping journey and that beauty brands and their customers would both benefit. I recently shared this story with Forbes and discussed the lessons I’ve learned as I transitioned from big beauty (L'Oréal) to starting a tech company. Thank you to Google for Startups for funding our venture and those of other Black founders. We hope funding for black and women founders continue so that others can launch innovative ideas and find their their own “peas in a pod”! Thank you Asia N. Alexander and thank you Slack and Zoom for playing such a huge role in our founder love story. Read the feature: https://lnkd.in/eMegecCe  #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes

Hue. is the video marketing tool of Heads of Marketing and EComm dreams ☁ See how Hue helps beauty brands elevate their eCommerce by transforming the online shopping experience with video and UGC. #poweredbyhue #beautymarketing #marketing #huecommunity #ecommerce #beautytok #shoppablevideo #sephora #ulta Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes

88% of shoppers seek videos of people trying products before purchasing. 🛍 BUT, sourcing UGC is time-consuming & costly for brands. Read case study ⬇ With Hue., Live Tinted brought their shoppable video experience to life on their website, making the shopping experience more relevant for customers. • Results: 45% increase in conversion from video reviews 📈 Read case study here: https://lnkd.in/du-Pqzni Nicole Clay Janvi Shah Sylvan Guo Noureen Shallwani Holly Guenther Leslie Aboytes Shraddha Harikumar Elena Allison Hana Whitley Crystal Manyloun

You know you’re a beauty marketer when “engagement” takes on a whole new meaning… 💍 💜 What other words have you reinterpreted since working in the beauty industry? 📷:  Graphic inspo from Social Crawler #poweredbyhue #beautymarketing #huecommunity #marketing #engagement Nicole Clay Sylvan Guo Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes

🌟 🚕 Hue. is on the big screen in NYC 🗽🌃🌟Have we found our new tagline? Let us know what you think about our first branded billboard ⬇️ As you can see from Hue’s Co-Founder & COO Sylvan Guo’s big smile, this is an exciting moment for our company. 🥹 Thank you to our innovative partners in beauty who lead the industry in AI and Shoppable Video 💜 TATCHA Rare Beauty Brands Ceremonia Credo Beauty 111SKIN Live Tinted Ami Colé Blume Cover FX Crown Affair FEKKAI Kate Somerville Skincare KOBA skincare Laura Geller Beauty LAWLESS Beauty MAKE Beauty Mother Science Rituel de Fille RMS Beauty Surratt Beauty thirteen lune Black Opal Beauty Thanks to our awesome partners at Pump.co for the opportunity! PS - Startup founders on AWS - check them out, and use this link to get $5k in AWS credits if you sign up by July 16! 💸 https://lnkd.in/drGZsqbV #poweredbyhue #beautymarketing #huecommunity #marketing #timessquare #nyc #newyork #billboard #thelead Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes