PRNEWS

Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, recently shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises. These three principles play a large part: https://lnkd.in/dZeWnpxN

Attention all communicators! Want to up your game in media relations? From smaller newsrooms to AI-generated pitches, we've got the tips you need to succeed. Check it out: https://ow.ly/Q0CR50SXSuI #MediaRelations #PRtips

Are PR professionals the modern-day Lady Whistledowns? Our author dives into the potential social fallout of media reporting. Check it out here: https://ow.ly/RkK050Sli04 #PRpros #MediaRelationships

People want to work at the best companies. Which means your agency needs to make the lists that list the best agencies—PRNEWS’ Agency Elite Top 100 recognizes the top PR and communications agencies of the year, opening client doors and turbocharging your recruiting and hiring efforts.https://bit.ly/AgencyElite2025

In a public relations landscape that is increasingly fast-moving and AI-driven, B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape. Here are some strategies: https://lnkd.in/esxV73eS

A skilled communications team can help determine whether pursuing an earned, owned, social or paid strategy—or some combination—will be the most successful in reaching and driving engagement from target audiences. https://ow.ly/NpMT50T53Is

Content and context will always be important, but delivery and presence really makes a message memorable. https://ow.ly/UgSX50T53uu

By now, U.S. PR agencies that represented brands during the Paris Olympics should have sliced and diced their plans in an effort to determine what went right and what went wrong. And agencies representing sponsors will likely focus on how to improve gaining positive earned media for clients. https://ow.ly/UhW650T4xpa

Introducing the 2024 People of the Year—75 of the most innovative and inspiring comms professionals. From Lockheed Martin, Bank of America and Subway to Zumba, Ruder Finn, OKCupid, TIME, USPS and 70 more, we will celebrate the most impactful creatives, bosses and rising stars on October 8 in NYC. https://bit.ly/POY2024

Logistics companies are fighting to establish positive reputations before these disastrous occurrences happen. Here are three ways companies can achieve a better reputation before a crisis hits. https://ow.ly/evia50T2qSY