PRWeek

Sami McCabe, founder and former CEO of U.K.-based PR firm Clarity, has launched Atrium Global, a strategic communications agency powered by proprietary technology. Details:

Calling all healthcare communicators: PRWeek Healthcare Awards are open for entries! The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors, honoring best practice in one of the most dynamic, innovative and important areas of communication and providing inspiration everyone can learn from. Enter today! https://brnw.ch/21wM9ww #PRWHealthcareAwardsUS #healthcarecomms #healthcareinPR #PRhealthcarecampaigns #healthcarecampaigns

Brands, always hot on the heels of the next trend, are scrambling to capitalize on its ironic appeal before it disappears down the rabbit hole of forgotten TikTok trends. "Demure, today, is more than a buzzword. It’s a global sensation, a cultural phenomenon," says Zarina L Stanford, CMO of UGC tech platform Bazaarvoice. More:

Ready to make your mark in the PR industry? Download the 2025 PRWeek Awards entry kit today to check your eligibility, prepare your materials, and submit your entry online! Multiple categories available for you to shine! Submit by September 27 Enter here: https://brnw.ch/21wM9kf #PRWeekAwardsUS #PRExcellence #SubmitNow

[Calling all PR pros!] To impact health behavior and actions, brands will often work with celebrities and influencers. However, the choices require a lot of thought and strategy and healthcare communicators need to keenly understand how to effectively and ethically harness this power. Don’t miss this webinar during which a pair of industry experts will share their strategies to ensure that every choice you make in this realm will have the maximum benefit not only to your brand, but to consumers and all key stakeholders, too. Log in now! #PR #Communications #Influencer #Webinar #Sponsored Real Chemistry

Following last week's Democratic National Convention, USC Annenberg School for Communication and Journalism undergraduate student Zianna Razon breaks down in this week's Gen Zeitgeist the top takeaways that showcased Democrats' PR strategy ahead of November's election. "While the DNC made strides in new-age PR tactics, it's clear there’s still a gap in engagement and understanding. Despite the buzz, only a fraction of Gen Z has a substantial grasp of the convention beyond viral snippets."

Access everything PRWeek has to offer - for free. Sign up for a 30-day free trial today and unlock exclusive advice from the PR pros. Join thousands of your colleagues benefitting from a subscription. Don't miss out! #PRWeek #FreeTrial https://brnw.ch/21wM92Q

PRWeek’s Healthcare Awards program is back — with new categories — and open for entries for the fourth consecutive year. “Healthcare makes up between 30-40% of most large PR agencies’ billings,” said PRWeek VP, editorial director, Steve Barrett. “The new categories give PR pros working in the healthcare and pharma sectors a greater chance to showcase and celebrate their best work.” Details:

Wednesday morning's Breakfast Briefing: -PRWeek Healthcare Awards open for entries -Nvidia earnings after the bell -Gen Z takeaways from the DNC

Comms and advertising: An increasingly effective combination. It’s more than just blurring lines. During this Real Chemistry hosted webcast, a pair of industry leaders describe — and exemplify — why the current environment is optimally conducive to help comms and advertising boost each other. https://brnw.ch/21wM7Dw #partnercontent #webinar #comms #advertising