Pulse Creative

Secrets out - The FCC is now calling for full transparency on AI in political ads! As AI shakes up the ad world, agencies are riding the wave of efficiency and creativity, shaking up old pricing models along the way. With AI driving new efficiencies, the industry is reimagining how it measures success and delivers value to clients, all while navigating the new regulatory landscape that aims to ensure fairness and transparency in these evolving practices. Read more Ad Age: https://lnkd.in/guVzZ8-v #AIinAdvertising #AdTech #MarketingInnovation

We will always take the opportunity to show love to our Essence Visionary, Monica Alvarez-Mitchell! She works seamlessly with all of Pulse Creative’s service offerings, whether its the creative team, analytics team, production team, etc. From handling new client engagements, guiding strategy, reviewing creative work, to even retouching images, Monica always brings her distinct perspective + expertise to all projects & clients. #TeamSpotlight #WomenLedBuisness #WomenOwnedBusiness 

Raise a glass ya’ll - we’re celebrating 20 years of Pulse Creative! In the summer of 2004, Pulse Creative started with 3 employees based in the USA. Today in 2024, Pulse Creative has 57 employees located worldwide (spanning 4 continents) with over 200+ clients happily served within the 2 decades. Pulse Creative celebrates 20 years of thriving in this ever-evolving industry - becoming a leading force in design, strategy, production and beyond. Here's to 2 decades of turning big ideas into reality, and shaping the future of trends & creativity together. Thank you for being part of our journey—here's to many more years of success, fun, and innovation to come! #PulseCreative #20YearsStrong #CelebratingSuccess

Despite the star-studded marketing campaigns and high-profile celebrity partnerships reshaping the food and beverage industry, fast-food giants like McDonald's and Starbucks are struggling with declining sales. Celebrities such as Travis Scott and Hailey Bieber have boosted brand visibility and consumer engagement, but even these high-impact promotions can't fully counteract the financial strain of rising inflation. With customers becoming increasingly price-sensitive, it remains to be seen whether these marketing efforts can mitigate the broader economic pressures affecting the industry. Learn more Forbes: https://lnkd.in/ebQ3XR-F 🤙 Olivia Hoskin #FastFoodIndustry #ConsumerTrends #InflationImpact

At Pulse Creative, our mantra is simple: Collaborate. Create. Connect. 🌟  Since the beginning, we’ve been transforming ideas into impactful solutions, working hand-in-hand with our clients to achieve extraordinary results. Here’s to continuing our journey of creativity, partnership, and meaningful connections. Together, we’re building the future—one project at a time.  #PulseCreative #DesignAgency #GraphicDesign #AgencyLife

Did someone say ‘food fight?!’ Ah yes, the “Creative Exercise” is a ole time tradition with Pulse Creative that truly tests not only the creativity of each employee, but it also challenges them to take on new skill sets and gives them the opportunity to work outside of their daily team structures. These are “mock pitches” so to speak, which help trains every service silo here. The executive leadership of Pulse Creative act as the “client,” and each team represents a competing agency. During last year’s creative exercise, the teams were tasked with a tasty revamp of the iconic nostalgic food brand, Chef Boyardee. It’s safe to say that we all are familiar with the classic brand, having grown up eating their cans (and some of us still eating it during lunch breaks – lookin’ at you Jason Tsai). We split into teams of 4 to provide a total rework, from the brand identity to all marketing touchpoints, including a full go-to-market strategy with new campaign ideas and a stronger digital presence. The main objective is to help re-introduce the brand beyond the compounds of their legacy consumers and reach youthful audiences. Each team bought the sauce [no pun intended], with some presenting evolutions to Chef Boyardee, while others completely cooked up interesting new perspectives for the brand. Ultimately, the winner of this cook-off of a pitch was a tie: combining Ashley Sullo's teams’ overall creative rebranding as “Chef Jr,” and David Alvarez's teams’ lingo & AI mobile app integration. The reintroduction of Chef Boyardee with a spinoff brand called Chef Jr. includes a fresh new logo, redesigned packaging, renovating their advertisement approaches and then some! A new website would showcase the products and marketing integration, including a tracker that helps find a “Rolling Can” food truck, as well as an AI app integration for new recipe ideas. Overall, the smorgasbord of flavors from both team efforts created a fresh new take (or we should say ‘taste’) for Chef Boyardee, givin’ a whole new vibe to the brand. Check it out and let us know if you’d pick up one of these can’s if you saw it at your local store!            Team Obsidian: Creative Director & Lead Designer: Ashley Sullo Social Media Director: Avery Beaty Strategist & Analyst: Lydia Mitchell Account Manager: Luis Trapaga Graphic Designer: Vince Dinsay Web Developer: Michael Cagalingan Team Cerulean: Creative Director & Lead Designer: David Alvarez Social Media Manager: Anna Webb Strategist & Analyst: Christianlly Cena Motion Graphics Animator: Steven Oyola Finance Controller: Mark Tidalgo Account Manager; Emily Villani Web Developer: Jim Poulos #PulseCreative #ChefBoyardee #RebrandingExercise Conagra Brands

Immerse in your brand’s big moment while we handle the hard stuff behind the scenes. Explore our event and operations services. Check out our offerings on our website! #EventPlanning #CorporateEvents #Videography #PulseCreative

Enlightening insights, delicious bites, and celebrity sightings—our social media and research team’s week at ADWEEK's #SMW was anything but ordinary!   #DigitalMarketing #Networking Amanda Ni Avery Beaty

In Megan we trust. Great insights. We're looking forward to applying them! 👏 👏

ADWEEK Social Media Week - Day One ✅ And what a beautiful day to be in the city! Looking forward to hearing more interesting insights tomorrow.