CEO & Co-Founder @QFlow.ai | Aligning Finance & GTM | Ops, Finance, Technology, Executive Management
No, a product purchase will not alone fix or optimize your GTM. Building a high-value business demands a deep understanding of the levers of efficient growth. It's crucial to align GTM teams and Finance with a unified view of data, assumptions, and forecasts in order to optimize resource allocation for scalability. So, which companies are doing a great job at this? Too few. It's not for lack of trying. The path to achieving this has been pretty messy. Manual work in spreadsheets and BI tools lead to distrust of the data, then everyone tends to retreat to their siloed sources of truth. At best, this leads to high decision latency. At worst, this leads to poor decisions or errors. All of which further erode trust and significantly erode future enterprise value. So, while a product purchase will not alone fix or optimize your GTM.... > the right product can assemble best-practice KPIs in real-time and ensure their appropriate use in scenario analysis and forecasting > the right product can proactively do the work of data engineers and analysts by combining your GTM data and Finance data, pointing out actionable insights and keeping everyone on the same page > the right product can put you in a much better position to improve your end-to-end GTM performance, quickly and sustainably