Many companies are cautious about partnering with politically vocal influencers, but as Collective Voice's Clair Sidman tells Digiday, creators play a pivotal role in brand visibility during the election season. #influencermarketing
We’re in the news! 📰 🌟 We’re excited to share that Collective Voice was featured in a new Digiday article, "How the Elections are Shaping Influencer Marketing: From Brand Strategies to Social Media Spending." A recent survey of creators and consumers revealed that 76% of consumers want election-related content from influencers. Additionally, 45% stated they are more inclined to support influencers whose values align with their own, and 33% said they are more likely to purchase products promoted by these influencers. As brands adjust to the unique dynamics of election season, we’re proud to be at the forefront of helping brands and influencers navigate these shifts with data-driven approaches and innovative solutions. Check out the full article here and read more on how our expertise is shaping the future of influencer marketing! [https://lnkd.in/gpr2ebaw]