Razorfish

In a world full of choices, Drybar chose to stand out by catering to adventurous trendsetters who love to explore new looks.    'Feeling PolyGlamorous?' invites women to experiment with Drybar’s playful and innovative products. Curious about how this campaign is boosting Drybar's cultural buzz? Read on here: https://lnkd.in/g65ZhMSu

We’re celebrating a fantastic summer with our 44 Razorfish interns, who brought fresh ideas and energy to multiple offices and disciplines. The summer culminated in a pitch competition where our interns, divided into 7 groups, presented innovative strategies to a panel of judges for various clients.    Congratulations to all our interns on their impressive work!

Exciting News - Publicis Groupe has been recognized as a Leader in The Forrester Wave™: Commerce Services, Q2 2024. Thanks to innovative strategies in eCommerce, retail media, and AI-driven insights, Publicis Groupe continues to set the standard in the industry.    Razorfish, part of Publicis Groupe, is proud to have helped contribute to this recognition by partnering with businesses and retailers to drive business performance in an exceedingly complex world.    Read the full report here: https://lnkd.in/gui9YfjR

What does "authenticity" mean in tough economic times? Plus: The age of AI photo editing and ChatGPT roasts.

The potential impact of the "underconsumption core" trend, Patreon's adoption of Apple's fees, and more.

Exciting news! Emily Schwinge joins as EVP, CRM Practice Lead, bringing two decades of expertise in CRM and loyalty experiences. With a strong background in digital transformation and consumer engagement across top global brands, Schwinge is set to elevate our client strategies, creating those emotional connections that engage and foster loyalty with consumers. Her leadership will drive innovation, optimizing omni-channel approaches for impactful brand experiences. Join us in welcoming Emily below! Read more here: https://lnkd.in/gxZj-y44

Ready for SXSW?    With your help, we'll be all over Austin next year, discussing everything from authenticity, emerging tech, digital wellness, and of course, AI.    Check out all the sessions below and cast your votes. Voting ends on August 18th, so let’s get to work!   https://lnkd.in/gFgBgivV

A major antitrust decision, Kamala Harris's veep pick, and more.

In our latest campaign for Drybar we thought pushing the boundaries in hair styling would do just the trick.    A playful narrative invites customers to enjoy a "PolyGlamorous" relationship with over 80 of Drybar's hair products, a promise that comes with endless pleasure and variety.   Thank you to our amazing teams for their daring creativity and LBBonline - Little Black Book for the feature.

Generation Alpha will change how we share, entertain, influence, and live before we even know it. Are you prepared to market to them effectively? Join our live webinar, “Not Your Average 12-Year-Olds: Future-Proofing Your Brand for Generation Alpha,” to hear Nicolas Chidiac share key insights from our latest research on this unprecedented generation to better prepare your brand for the future.     When: August 14th at 12:00 pm EDT    Register now: https://lnkd.in/gyu3XgRF