Reach3 Insights

🎉 It's back! After a quick summer breather, our masterclass webinar series is kicking off again this September. Join our next one featuring Nicole (Murphy) McKay and Matt Kleinschmit as they share best practices on message testing. They'll cover how to: 🚀 Use mobile-first, conversational approaches to capture both System 1, gut reactions and more deliberate, prompted reflection 🎯 Optimize tonality, brand fit, and message personalization using AI and advanced analytics ⚡️ Leverage an end-to-end communications platform for rapid validation and iteration 🛠️ Develop engaging deliverables that address diverse stakeholder needs and increase the visibility of your insights Register here: https://lnkd.in/gX9dAmwW #MessageTesting #insights #marketresearch

We're currently hiring a Senior Research Consultant to join our growing financial services research team. In this high-impact role, you'll get to: 🎨 Design and develop questionnaires and discussion guides ✔️Oversee data collection & ensure strict quality control ✏️ Identify and write up analytical findings 📈 Visualize and report quantitative and qualitative findings 😍 Create next-gen deliverables that inspire action and help our clients increase the visibility of their insights Sounds interesting? Here's the link with more info: https://lnkd.in/g6K5RXGk #mrxjobs #insightscareer #mrxpros

Looking for modern, more effective ways of testing slogans, taglines, positioning, and RTBs? Check out next masterclass webinar featuring Nicole (Murphy) McKay and Matt Kleinschmit! Register here: https://lnkd.in/gX9dAmwW #insights #marketresearch

We're hiring for a new Research Consultant / Sr. Research Consultant position at Reach3 Insights for our Financial Services division. Come work with a team of smart researchers and great people! If you're interested — or know someone that might be — send me a DM here and I'll connect you directly with our hiring manager. Research Consultant: https://lnkd.in/g9itkRWp Senior Research Consultant: https://lnkd.in/gacbbP5R

What would I tell my favorite brand if they asked for my brutal honesty? I’ve been thinking about this question a lot since I started working for Rival Technologies - we help brands execute conversational, mobile-first research among their customers and target consumers. If I were recruited to join a research community by, say, a non-alcoholic beer brand, I’d have a lot to say! 🍺 I'd probably talk about the conversations I've had with other NA beer drinkers I've spotted in the wild, and maybe even take the brand on a shop-along to show them the NA section of my local grocery store. Which brand's community would you love to be a part of - and what's the insightful nugget you'd share with them? Rival Group Inc. Reach3 Insights

Looking to understand the real impact of brand and sponsor integrations? The key is to engage the right people throughout the research process. Check out this article, a recap of Paula Catoira's recent article for Advertising Week, to learn more. https://lnkd.in/gz_KeRfN #marketingROI #insights #marketresearch

What's new with Gen Zs these day? As it turns out, a lot. With the uncertain economy and as the older Gen Zs enter the workforce, this generation's attitudes and behaviors are shifting faster than ever before. If you're looking to understand what's changing, I encourage you to check out the next Rival Technologies webinar featuring Andrew Reid and Reach3 Insights' Francesca Spizzo and Mayra Delgado Lopez. They'll be sharing insights from our recent research as well as their POV on what's next. Register here: https://lnkd.in/etnHDnuf #GenZ #marketresearch #insights

Curious what's new with Gen Zs? Join our webinar this week as we share fresh insights about this important generation and commentary from Francesca Spizzo, one of our brilliant researchers! Register here: https://lnkd.in/gHiaKAN6 #GenZ #marketresearch #insights

Faced with rising ad costs and an increasingly fragmented media landscape, many marketers are turning to brand integrations. The idea is to weave a brand into the existing story lines of film, TV, streaming or influencer programming — a much less intrusive and more natural way of getting in front of modern consumers. But how do you measure the ROI of these marketing initiatives? In a new article for Advertising Week, Paula Catoira, CMO at Reach3 Insights and Rival Technologies, shares three key lessons for marketers and #insights pros. https://lnkd.in/gQ53K3gx

The key to front-end innovation is understanding unmet needs and being able to identify ideas that are most commercially viable. In a recent webinar, we shared a proven framework to doing this, leveraging mobile tech, AI and conversational research to capture authentic insights in the moment. Check out this recap to learn more. https://lnkd.in/gDXv4RRp #innovation #marketresearch #insights