Renegade Candles

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Canadian athleisure giant Lululemon has released its Global Wellbeing Report 2023, based on an online survey completed by 14,000 respondents across 14 markets worldwide. Although consumers are increasingly prioritizing their wellbeing, findings reveal the overall state of wellbeing is stagnating. Globally, 67% say wellbeing is a top priority for them, yet 44% believe it’s impossible to achieve (only 12% think their wellbeing is “where it should be”). This so-called “wellbeing dilemma” has several contributing factors. While 30% claim they don’t have time to think about their wellbeing, 51% are deprioritizing it due to ongoing cost concerns. More than half (58%) of respondents say that when they experience low levels of wellbeing, they’re unable to be the best version of themselves. Compounding this, mental health taboos prevent them from looking for help: 45% of Gen Zers don’t seek support because they feel uncomfortable talking about low wellbeing, whereas 48% of male-identifying individuals believe speaking about their mental health is more challenging for men than it is for women. Experiences differ among marginalized groups and across markets. For example, half of British BIPOC consumers now spend more time on their mental wellbeing (versus 36% of white people). Meanwhile, in China, 67% of people are optimistic about the future (compared with 42% globally), and 75% stay hopeful when dealing with bad news (54% globally). Nearly one in two respondents say their community plays an active role in bolstering their wellbeing. In line with this, Lululemon outlines ways to improve wellbeing: exercise with others, spend time with loved ones and try to express emotions more honestly.