Right Side Up

Your CAC might be higher than should be, but it’s not your fault. Here’s what I mean. Think about a working CAC and a fully loaded CAC, so then you decide which costs to optimize. Check out my article to go deeper on this topic: https://bit.ly/3RtkEt4 | #GrowthMarketing #PerformanceMarketing #DigitalMarketing #B2C #B2B

Building a modern marketing team? 👇 You might already know where you need to optimize performance to hit your growth goals, but deciding who you need to get the work done is often tricky when building a marketing team. It’s why the fastest-growing brands establish a resourcing strategy that’s diverse and flexible. As a brand advances through stages of growth and addresses external challenges, it’ll depend on a mixture of full-time employees (FTEs), agencies, and freelance marketers (or growth marketing consultants). Resourcing strategies aren’t identical for every marketing team, though. Full-time employees, agencies, and freelance marketers all have advantages and disadvantages. Right Side Up's Michael Timoney and Kyle Sherin take a closer look at resourcing strategy and how to build a modern marketing team comprised of full-time employees, agencies, and freelance marketers. #GrowthMarketing #TeamManagement #EmployeeExperience

"Once you understand who your audience is and where they spend their time, that's how you go design a media strategy to grow your brand." 📝 Tynan Conner, Senior Director of Growth Marketing at Rocket Money, joins Krystina Rubino to discuss the balance between offline and digital channels. https://bit.ly/479o5vz | #GrowthMarketing Catch up on every episode of Growth Talks on YouTube or wherever you get your podcasts. #OfflineMarketing #OOH #Podcasting

Gearing up for Prime Day and the holiday season on Amazon? Preparation starts now—led by a strategy to stand out and get ahead. 📦 Learn how to leverage affiliate marketing to drive targeted external traffic and enhance organic search rankings on Amazon with our panel of experts: 👉 Amy Scanlon | GM, Affiliate Practice, Right Side Up 👉 Tom Kluis | GM, Amazon & Ecommerce Marketplaces, Right Side Up 👉 Rob Schab | Co-Founder & CMO, Levanta https://bit.ly/4ef2Mek | #GrowthMarketing Register today—we'll see you there! And if you can't attend live, we'll share a replay of the event after it's over. #AffiliateMarketing #Retail #B2C

What delivers today may fail tomorrow, and that's why every brand needs a channel diversification strategy—to keep up with the always-changing media landscape. 👇 Tyler Elliston, Right Side Up Founder and CEO, joins Norwest Venture Partners' Lisa (Ramirez) Ames for a conversation on diversifying your channel mix. In their conversation, Tyler and Lisa discuss: 📈 Optimizing performance with quality over quantity 💰 Investing enough resources to test a channel's effectiveness 🔎 What different channels deliver uniquely for B2C and B2B brands Check out Norwest Venture Partners' blog article for all the details. #GrowthMarketing #PerformanceMarketing #DigitalMarketing

Holiday shopping kicks off soon, and we're sharing how to make it the most wonderful time of the year on Amazon. 🎁 Right Side Up's Tom Kluis leads the conversation during our September 10 webinar on: 📦 Building a successful advertising framework on Amazon 📦 Optimizing your brand store and increasing conversions 📦 Managing inventory and advertising planning—and staying on budget 📦 Adapting to changes to Amazon's policies and storage fees 📦 Questions you want answered live Register today—we'll see you there! https://bit.ly/4dosGfz | #Ecommerce #GrowthMarketing #B2C #Retail

You DON’T have to put every product everywhere. If you’re a consumer brand selling products on Amazon, in big-box retail stores, and on your DTC website… …it’s OK to not sell every one of your products through every one of those channels. Here’s what I recommend clients consider. Take advantage of Amazon’s ability to test. Rather than rolling out to thousands of retail stores and hoping your products sell through, introduce new items on Amazon and see how consumers respond. You’ll get to analyze results with much less risk. Have you ever slow-rolled tests like this on Amazon or elsewhere? #Ecommerce #Retail #GrowthMarketing

"Prioritizing high dwell time in out-of-home media, such as subway ads, leads to better engagement and lower CPMs," says Tynan Conner, Senior Director of Growth Marketing Offline at Rocket Money. 👇 Learn how to make out-of-home advertising work for your growth strategy with Ty in our latest episode of Growth Talks. Krystina Rubino sits down with Ty, who shares his journey from geologist in Alaska to driving Rocket Money to the top of the App Store. Ty and Krystina discuss all things offline marketing, including: 📏 Overcoming measurement challenges with geo holdout tests and media mix models 📺 Strategies for scaling offline channels like out-of-home, streaming TV, and podcasts 🤝 Building a high-performing marketing team with curiosity and competitiveness https://bit.ly/3TfLPsh | #GrowthMarketing #OfflineMarketing #OOH #Podcasting #FinServ

I’m often advising clients to segment campaigns for better targeting. But the trick is not going overboard and risking budget gaps. Say you’re spending $1,000 daily on Amazon and have 1,000 campaigns. Well, how are you going to manage your spend amongst them? Here’s the thing: you can’t. Things don’t go as planned, and suddenly some campaigns are running out of funds in the middle of the day and other campaigns never spend. When you have fewer campaigns, you’re ready to successfully roll with the punches. What’s the average number of campaigns you run at any given time? #Ecommerce #Amazon #Retail #B2C

Building a modern marketing team? No easy feat—and here are the resourcing strategies to help. 💪 Right Side Up's Michael Timoney and Kyle Sherin share what we’ve learned about building marketing organizations powered for growth after peeking behind the curtain of thousands of companies spanning industries and stages. https://bit.ly/3A910wD | #GrowthMarketing #PerformanceMarketing #DigitalMarketing #B2C #B2B