Sam’s Club Member Access Platform (MAP)

Don’t sleep on this must-read article from Retail TouchPoints! Get a behind-the-scenes look at how we’re enhancing the shopping experience for Sam's Club members and providing closed-loop attribution for our advertisers – our recent Serta Simmons Bedding, LLC is a great example of how we’re doing it. 💪 For this campaign we used Sponsored Videos to help give Sam's Club members a virtual way to "feel" the quality and comfort of Serta mattresses. 🛏️ The results? A dreamy $7 ROAS and attributed sales of $2.4 million. So, what made this campaign so successful? 🤔 It all comes down to our four decades of membership data, in-club attribution, and our strong partner relationships. Our membership data provides us with near real-time insight into our member’s shopping behavior, allowing us to enhance their online and in-club experience, and connect advertisers with high-intent audiences more impactfully. Plus, our innovative measurement capabilities link online ad impressions to in-club sales, giving advertisers unmatched visibility into the true impact of their search and sponsored products campaigns. 🔍 We're proud of our partnership with Serta and our ability to deliver effective campaigns that drive business outcomes, together. To learn more about our approach to partnerships, data, and measurement, check out the article 👉 https://lnkd.in/ekvAVYcw #partnership #data #retailmedia #video

Last week, we shared some exciting news about our latest innovation - Scan & Go™ Display Ads. 📱 🛒 This first-of-its-kind capability integrates physical and digital shopping journeys to provide Sam's Club members with higher levels of convenience. With Scan & Go Display Ads, our advertisers can now reach members at the point of purchase, which may help drive incremental sales of associated or halo products. If you want to learn more about this new ad experience, just let us know! We're always happy to answer any questions you may have. You can also check out the articles linked below for more information 👇 ADWEEK: https://lnkd.in/dQESUgZx Chain Store Age: https://lnkd.in/dZ7VwYhu EMARKETER: https://lnkd.in/dye4txi2 Progressive Grocer: https://lnkd.in/d8XuZRqK Retail TouchPoints: https://lnkd.in/d9Vhrwwi Supermarket News: https://lnkd.in/gePQg5K8

🎃 🕸️ Goodies, decorations, and costumes, oh my! Sam's Club members go all out for spooky season—we can help make your item their favorite treat this fall. 🍂   From party snacks and candy bowl favorites to spooky-themed décor and hosting supplies, members turn to Sam's Club to stock up on their trick-or-treating essentials.   We can help your brand capture Halloween sales using our full-funnel ad solutions and scary-good measurement capabilities. 👻   Get in touch today: https://lnkd.in/gz8QpTCy   #seasonalmarketing #retailmedia #digitaladvertising

🔥 ICYMI: Yesterday we announced the launch of Scan & Go™ Display Ads - a first-of-its-kind ad experience that bridges the digital and physical shopping journey, helping Sam's Club members discover new items as they shop in-club while simultaneously helping brands reach members at the point of purchase.  Check out the exclusive story covered by Kathryn Lundstrom and ADWEEK to learn more 👉 https://lnkd.in/dQESUgZx

🚀 Today, we’re proud to announce the release of a first-of-its-kind ad experience: our new Scan & Go™ Display Ads. We are the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. This innovative capability integrates physical and digital shopping journeys to provide Sam's Club members with higher levels of convenience.    📱 🛒 Scan & Go™ usage has surged in the past three years, with one in three members now a regular user. Scan & Go™ Display Ads offer advertisers a new way to reach members at the point of conversion and may help drive incremental sales of associated or halo products.    We’re committed to enhancing the members’ digital experience at Sam’s Club and helping our advertisers achieve their objectives.    Find out more about Scan & Go™ Display Ads: https://lnkd.in/e8SfGGFv   #digitalmarketing #retailmedia #innovation 

💡Over the next four years, #retailmedia will capture a larger and larger share of total digital ad spend.💡 New research from EMARKETER examines how retail media is transforming the #digitaladvertising landscape. With retail media spending set to grow by more than $75 billion by 2028, we can expect digital advertising budgets to look very different than they do today. Get in touch to learn more about how MAP can help your brand get ahead of the future of digital advertising trends: https://lnkd.in/gz8QpTCy Find the eMarketer article here: https://lnkd.in/dMnrVu84 

🖥️ If you’ve been in a Sam's Club recently, you may have encountered our In-Club Display Screens. 🖥️ These high-definition TV screens are located throughout Sam’s Club and advertisers can leverage them to tell their brand and items’ story using 15 or 30 second videos. These dynamic, eye-catching placements engage members as they shop the club, where they’re most ready to convert. ⚡ ⚡ Ready to transform the in-club shopping experience for members and shorten their path to purchase? Try an In-Club Display Screen campaign today by reaching out: https://lnkd.in/gz8QpTCy   #omnichannel #retailmedia #video

Please join us in congratulating Harvey Ma on Joining Walmart's Club format as VP/GM of Sam’s Club Member Access Platform (MAP) #omnichannel #retailmedia

📊 Our Media & Sales Performance Dashboard is a game-changer for advertisers.    Combining campaign metrics and sales performance in one place, it serves as a single source of truth, offering visibility into your campaigns and the ability to optimize in flight.    With this tool, you can see your Search and Display performance alongside your sales at Sam’s Club, giving you a more complete picture of how your campaigns are impacting business outcomes. And you can leverage more immediate access to vital member insights!   This actionable tool connects Sam’s Club first-party data including new buyers, household reach, purchase channel to retail media performance to help inform your future and current campaign strategy.   The Media & Sales Performance Dashboard provides in-flight and post-campaign visibility to measure results and is third-party-verified, which means you can trust your results.    Want to use our industry-leading #measurement tools to hit your growth goals at Sam’s Club?   Let’s talk: https://lnkd.in/gz8QpTCy #AdTech #DigitalMarketing

📢 Exciting news! We are thrilled to welcome Harvey Ma as the VP and GM of Sam's Club MAP! 🎉      Harvey brings extensive experience in retail, manufacturing, engineering, and telecommunications, making him the perfect fit for Sam's Club.      We're thrilled to have him on board and confident that he will make an immediate impact! The MAP team is eager to collaborate with Harvey to continue to enhance our members' shopping experience and deliver impactful results for our advertisers.      Welcome to the Club, Harvey!  #leadership #retailmedia #samsclub