Semrush

Spotlight by Semrush will shine a light on the latest marketing strategies. We’d like to promise that will be the last light-related pun we’ll use to promote the conference... but we can't and we don't want to, so lighten up 💡

Don’t say we didn’t warn you: skipping the Spotlight might curse your next campaign. Bring the squad to our #spotlightconf - because the more teammates, the bigger the discount. Use TEAM30OFF, TEAM40OFF, or TEAM50OFF for group tickets: https://lnkd.in/djKJMq-9

The world’s talking, are you listening? 👂 Mental Health, War on Drugs, and Pollution lead 2024’s global search trends. This year, with expert insights from Columbia University Professor Jeremy Kagan, we’ve dug deep to uncover what these trends mean for marketers, businesses, and global leaders. Swipe to see how the Annual Global Issues Index can power your next campaign and create a lasting impact in your community ▶ Get the complete study here: https://lnkd.in/dECw6T_U

and still they’ll complain about a campaign not being launched on time

It’s not what you or your team know, but who you choose to learn from and how eager you are to do it. Just remember: skills can be picked up quickly, but who you learn from and how you apply those lessons makes all the difference, especially as a team. We present you our Spotlight lineup: we’ve been picking top marketers within their fields for months now to bring them all together for one day, in one place so you and your team can ask questions and get real, actionable advice from them - no fluff or blurb. Since no one person can cover everything (we’ve got 10+ main stage talks and 55+ mastermind sessions). Each team member should come to connect with the experts who’ll boost their skills. It’s the perfect chance to find the right mentor for everyone on your team. Still wondering if you should share it with your team? We’ve got a deal for you right here: https://lnkd.in/eDgtAVNB - Groups of 3: 30% off with code TEAM30OFF - Groups of 4: 40% off with code TEAM40OFF - Groups of 5: 50% off with code TEAM50OFF

As much as personal growth is great for you, real results happen when everyone on your team is on the same page. Marketing isn’t a one-person show - it’s a team effort. Think of it like assembling your Avengers squad: each teammate brings their superpowers to the table. So, why not soak up skills from the marketers who are shaping the industry today? You and your teammates can learn from the giants behind today’s top brands (we’re talking Duolingo, IKEA, Amazon Ads, YouTube & more). Bring your crew, get the full picture, and become the superhero team of marketing. Click below for Spotlight promo details (we have up to 50% off team tickets). 👉 https://lnkd.in/dQkYEyJ2 P.S. If that’s not enough, the conference is in Amsterdam! Plus if you buy group tickets, we’re giving away a 2-night hotel stay to one lucky team. Get your tickets now for a chance to win! #spotlightconf

If you asked me how I feel about marketing I'd say: "It's great!" But if you asked me on a deeper level, I’d say: “Marketing has turned into 80% of my personality. I don't skip anymore, in fact, I WANT TO watch commercials. I screenshot B2B SaaS LinkedIn posts just because they're "cool". I don't know how I got here, I feel like I've always been here?"

Posting on social media is easy, but what comes after? That’s where things get real. If you’ve built a community and you’re wondering, 'Now what?', we’ve got you covered. Swipe for 4 ways to actually connect with your followers, and don’t miss when Elfried Samba speaks at Spotlight on how to turn that community into something meaningful ⭐ October 30th, get your ticket now: https://lnkd.in/dBwsjVQj.

SEO News: Semrush just launched my most requested feature ever - I’m very happy. The ability to track AI Overviews in Organic Research is here (not just in Position Tracking). This is a big deal for the industry, am able to see some killer insights in there already! As an example, I’m able to see that Healthline ranks within AIOs for 5,600 queries in the US. This is out of a possible 64,000 where AIOs are present for queries that they rank in the top 100 results for. This is information that we haven’t had access to until this point and opens up many doors for additional analysis and clear optimisation opportunities. Previously, rank tracking was only possible within tools for queries that you have setup previously and was constrained to the logged in experience - we’ve now progressed greatly beyond this point. Enjoy your analysis with new access to a feature that the SEO industry was in desperate need of. New Post: https://lnkd.in/eTJzQGQy –––– ✉️ Keep updated with the latest changes to Google's SERP features by following the SERP Alert page and subscribing here: serpalert.com

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