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Spotify CEO Daniel Ek noted a spike in listens and followers for the French heavy metal band Gojira, alongside increased streams for Céline Dion’s music and the French classic “L’Hymne à l’Amour.” What do they all have in common? They were all featured in the Olympic opening ceremony. This data aligns with Similarweb insights, indicating that interest in these artists and songs extends to general online search and website traffic. Check out the full rundown by Daniel Reid 🎧

Online shopping is one of the most dynamic and ever-changing digital landscapes. In our comprehensive list, we dive deep into the ecommerce websites that are excelling right now, analyze their strategies, and explore what led to their hyper-growth. If you're an ecommerce pro, you can't miss this blog: https://bit.ly/3YpFa1O

"It would be almost impossible for us to do our day to work without Similarweb." Léa Binisti, Global Ecommerce Senior Manager at Coty With over 20 brands spanning more than 20 markets, Coty operates across two verticals: luxury fragrance and makeup. Similarweb has been chosen as a trusted partner, helping the business secure lucrative partnerships in the dynamic Beauty & Care industry. How? By utilizing Similarweb's data to better understand the industry's traffic, demographics, and audience interests. Click here to read Coty's full testimonial and more client success stories: https://bit.ly/3yr14Hm

"Relying on granular and fresh data is essential to ensure your SEO strategies align with what's shown in search results to fulfill users' rapidly changing needs. " Barry Adams 📰 Shifts in the SEO landscape will always occur. Don't let them shake your foundations. In our comprehensive, step-by-step guide, we provide tips on various tools and data points to elevate your SEO game, including backlinks, website audits, keyword research, and more. Safeguard your strategy by downloading it here: https://bit.ly/3SrkwuD

The Olympic Games are the pinnacle event for sports like track and field and swimming. However, they still can't compete with the popularity of year-round sports like basketball and football. It is interesting, though, to see the large interest generated by emerging competitions such as breaking. See our full breakdown of sports popularity ahead of the 2024 Summer Olympics: https://bit.ly/3ygrdbZ

Hotel prices in Paris for the Olympics are down 41% since last fall, indicating the event hasn't boosted tourism as hoped. Similarweb Digital Data shows a year-over-year decline in Paris lodging bookings from the top 10 countries, except for the US. This suggests that Paris, ranked 5th globally in international arrivals by Euromonitor International, doesn't rely on the Olympics. Visitors primarily come for the sights, culture, ambiance, and food, while the event's heavy security, initial high prices, and excitement might detract from these attractions. Interestingly, countries like Serbia and Croatia, with less usual influence on Paris travel, saw a spike in bookings, likely due to popular athletes taking part in the games. Warm up for the opening ceremony with the full report: https://bit.ly/3WB2oka

The 2024 Summer Olympics kick off tomorrow, featuring 32 different sports. Vote and share in the comments which one you think is the most popular and which one you are looking forward to the most.

Data-as-a-Service (DaaS) has emerged as a pivotal sector in today's dynamically evolving economy. Out of approximately 55,000 listed companies, World of DaaS examined over 2,500 globally traded stocks to identify the key players in the industry today. According to World of DaaS, these are the benefits of DaaS for Data Access and Management: 1. Access to Unique Data Sources 2. Data Quality and Consistency 3. Cost-Effectiveness 4. On-Demand Scalability 5. Time-to-Value 6. Focus on Core Competencies 7. Data Freshness Similarweb is proud to be included in this exclusive list, leading and empowering businesses with the freshest, most accurate data. Read the full article in the comments.

Sports fans? While you're warming up for the 2024 Olympics, don't miss Eugenia Sanchez's breakdown of the major events that already took place this summer 👇

Last Friday, the world was struck by an IT outage caused by an antivirus update from the cybersecurity company CrowdStrike. Microsoft reported that more than 8.5 million computers were affected, while Anderson Economic Group estimates the costs to easily exceed $1 billion. As people scrambled to cope with over 5,000 canceled flights and system shutdowns affecting businesses, banks, hospitals, and airlines, they also rushed to search for 'CrowdStrike' and related phrases, as reflected in the chart below. The event, its consequences, and conclusions are still unfolding, proving yet again the need to track and measure digital data in real time.