Sincera

🔥This week we’re exploring a hot topic in the ad tech space: ID bridging. 🪑Mathieu sat down with Mike O'Sullivan’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss or a tool best used in tandem with others? 👀Watch the full interview >https://ow.ly/ogPW50T9vvn

Sincera was thrilled to be included on Integral Ad Science's Q2 earnings call this week! 'In June, IAS and Sincera announced a multi-year, strategic partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. The partnership provides IAS with unique metadata to enhance media quality and drive unique solutions across channels including the open web, CTV, in-app, and social.' #partnership #adtech #sincera #integraladscience #ias #advertising

I shared this on Twitter, but if you're curious about why Outbrain would buy Teads for 1B, I think this chart sums it up nicely. Many advertisers won't buy through the "Classic Outbrain" pipes, so this is a huge amount of incremental liquidity for Outbrain's marketplace. Data is from Sincera, of course)

Very thoughtful review of TTD's S&P500. Some thoughts (which are non-canonical in terms of the product - just my opinion!) One non-obvious element that underpins much of the talk about Global100 vs S&P500 is the lack of a canonical definition of a "publisher" or a "seller." The vagueness is leveraged by networks to appear as Publishers, when in fact they are networks or technical sales houses. Many brands have no idea who "Raptive" or "Mediavine" is, but they know natashaskitchen.com well - at the same time, many traders think "seller" (network) first as the primary "supply" targeting aperture. Raptive, Mediavine, and Gourmet Ads all have specific audiences that the trader knows will be a good fit for a brand. So does a list include just media properties? "publishers" is vague. if it includes sellers, a bunch of brands would squint and say ... "huh? who is this?" It is challenging to reduce this down to one "list" that serves many purposes. To make things easier, it would be great if someone were to open source a mapping and a canonical definitions for the IAB to use. Whoever did that sure would be swell and nice :) and have great hair.

🤔 What will addressability look like in 2025? Was the industry expecting Google's cookie deprecation delay? What other channels would benefit from a better addressability system? We put these questions and more to industry leaders at #Cannes24. Join us as we uncover the latest trends, innovations, and perspectives from the brightest minds in the industry. Watch our exclusive video series 📹 > https://lnkd.in/dF34t87d With many thanks to Allison Schiff of AdExchanger, Oliver Whitten of Adform, Amelia Waddington of Captify®, Christopher Paquette of DeepIntent, Kristina Prokop of Eyeota, a Dun & Bradstreet company, Moira McKenna of IQVIA, Victoria Milo of Media.Monks, John Gentry of OpenX, Vlad Stesin of Optable, Ian Meyers of Sincera & Jay Goebel of The Trade Desk

Our Co-Founder and CTO, Ian Meyers, recently joined the ID5.io team at the Cannes Lions International Festival of Creativity as a part of their Industry Leader Insights series. In his interview, Ian dives deep into the future of a cookieless digital world and explores the latest industry trends. Don’t miss out on his valuable insights! Watch the full interview here ➡️ https://lnkd.in/dZZAJ7-T #Sincera #adtech #ID5 #advertising #cookiedeprecation #cookieless

Our Co-Founder and CEO, Mike O'Sullivan, will be joining Rob Beeler in a conversation about the journey from bid request to bid and what every buy-side and sell-side player needs to understand about this crucial process. Don't miss out on what's sure to be an exciting discussion – RSVP today! https://lnkd.in/eHW8jDx5 #sincera #beerlertech #publishers #bidrequest #adtech #advertising

🔥 Dive deep into the journey of a bid request in our upcoming Camp.Fire virtual event! 🐟 Just like a salmon navigating upstream, bid requests face twists and turns from #publisher to SSP and SSP to DSP. Join Mike O'Sullivan, Co-Founder and CEO, Sincera in conversation with Rob Beeler as he unpacks the journey from bid request to bid. Gain invaluable insights and join the discussion with industry leaders on what every buy-side and sell-side player needs to understand about this crucial process. Don't miss out – secure your spot now! https://lnkd.in/eHW8jDx5 🚀 #BidRequest #AdTech

This conversation was the precursor to my session at IAB Tech Lab’s Summit this past week. Thanks so much to the The Current team for having me on the podcast!

Breakout in the Crossroads Hub to discover how new metrics can drive increased performance thanks an improved categorization of Ad experiences with Sincera’s Mike O'Sullivan #TechLabSummit