SMAKK Studios

Today we are excited to launch the evolution of SMAKK, an agency dedicated to uplifting the world through greater wellbeing: for people and planet. We’re here to guide clients to be ready for—and thrive—in the changing brand landscape. After 13 years of experience across beauty, wellness, and CPG, we know what it takes to stand out in these crowded categories and create meaningful connections with consumers. We invite you to explore our new website, learn about our expanded services, and see how we champion the brands who share our passion for new ideas and develop deep storytelling that honors all parts of the beautiful but complex human experience. When change is inevitable—let’s change for good. https://smakkstudios.com/

We’re excited to welcome Danielle Higgins (in ☀ sunny LA) to the SMAKK team as our new Director of Business Development! Danielle has over a decade of experience in the brand and advertising industry, working at agencies like Weiden+Kennedy, BASIC, and Cinco and for brands like L'Oréal, Nike, Amazon and NASA. 

We are so excited to be recognized as recipients of GDUSA Magazine's 2023 Health & Wellness Awards for our work with SMAKK clients FLOOF, Day+West, and Tabu! https://lnkd.in/eTr2-3H5

SMAKK's Founder & CEO Katie Klencheski shares her suggestions for reimagining The Body Shop brand. "The Body Shop needs to take a big swing, either looking back to their roots with some serious ‘70s nostalgia (à la Bathing Culture or Vacation) or thinking about the maximalist aesthetics that are overtaking millennial minimalism (like Milk Makeup and Topicals) or even going more high design with unexpected materials and reusable forms (like Humanrace, Costa Brazil and ByHumankind)." Read more of her thoughts on the topic on Beauty Independent. #beautyindustry #beautymarketing #brandingdesign #branding #retail

Thanks so much to Own It for having SMAKK's Founder & CEO Katie Klencheski on to chat about her path to agency ownership (and more!) with Christy Hiler. #branding #marketing #creativeagency

"The packaging features playful fonts, delightful category and product names like "Lunchers," "Veggie Loops," "Dippers," and "Fruit Rippers," and original illustrations that make each meal exciting for kids. SMAKK's creative choices include ingredient-inspired characters and creating a system that appeals to the younger audience while making it easy and compelling for parents to make knowledgeable choices. The bold design sets a new standard for kids' lunches and snacks, bridging old-school charm with modern, playful aesthetics." Read more about our process behind the #packagingdesign for award-winning brand Little Spoon's new big kid's product line on Dieline. #copywriting #strategy #illustration #packaging #strategy

We're #hiring an energetic and detail-oriented Web Intern who will play a role in helping the SMAKK team on ecommerce projects - bringing consumer brands to life through disruptive digital experiences. Sound like you or someone you know? Details at the link below. #hiringalert #opportunities https://lnkd.in/ejnkt_Jr

“The opportunity now is inclusion – connecting with consumers that haven’t been part of the conversation and understanding that many people feel left out because of age, body type, abilities, and orientation. This matters to consumers in Gen Z as much as Boomers who are perceived to have ‘aged out’ of the conversation – despite evidence to the contrary.” SMAKK Founder & CEO Katie Klencheski shares her thoughts on where brands belong in the shifting landscape of #sexualwellness for Creative Review. #branding #marketing #wellbeing

"And so the brand’s “Aging Up” line, which includes the Lunchers and an assortment of junk-free junk foods, came with a unique challenge—Little Spoon now had to design its products not just for parents, but for their more cognizant (and opinionated) kids, too. Lewis says fun and interactivity were key. And that likely called to mind products like Lunchables, which haven’t changed all that much since the ’90s. That’s the duality at play here: Today’s parents now wield the purchasing power and love nostalgia like Lunchables. The ingredients? Not so much. And in that paradigm existed an opportunity." To say the SMAKK team was excited to be tapped to design packaging for Little Spoon's new aged-up line would be an understatement. We had so much fun with bold creative choices - including fonts, illustrations, badges, and category and product names - to set the new brand identity apart. Zachary Petit captured Little Spoon’s new line launch so well in this article for Fast Company (and not to mention - we love all the 90s nostalgia to boot)!  #design #packaging #illustration

Congrats to our client Little Spoon on launching their new “aged-up” line just in time for back to school! Working to keep the look and feel of the existing brand identity, we used a strategic approach to develop a functional and fun identity for the new products’ packaging. SMAKK led everything from brand strategy and copywriting to product naming, packaging design, and illustration. The result is a differentiated identity that seamlessly fits into Little Spoon’s existing visual identity, while standing apart to appeal to an age group that wants cool and playful products. #brandstrategy #copywriting #illustration #packaging #packagingdesign #visualID