Southeastern Printing

📬 Just a friendly reminder that the deadline to register for the USPS Informed Delivery® Postal Incentive is coming up soon - August 1st! By registering, you can save up to 4% on postage for qualifying campaigns. But remember, your Boombox campaign must be reviewed by the post office, so plan ahead to allow enough time for approval before your desired mail date. Don't miss out on this amazing opportunity to boost the effectiveness of your mail campaign. Let's make sure your mail gets the attention it deserves! #USPS #boombox #directmail #mail #USPSInformedDelivery #DirectMailMarketing

🇺🇸 Let's cheer on Team USA at the Paris Olympics 2024 with all our Southeastern spirit! 🎉 We are bursting with excitement and participating in our own team challenges to support our incredible athletes as they compete on the world stage. 🌎 From swimming to gymnastics to track and field, we can't wait to see our stars shine bright! 🌟 Let's show our red, white, and blue pride and rally behind Team USA all the way to victory!🥇 #TeamUSA #Paris2024 #Olympics #SoutheasternPride 🥳

🇺🇸 Did You Know? There are several ways voter data can be leveraged effectively for personalization in political direct mail campaigns: ➡️ Demographic targeting: Tailor messages based on age, gender, income, education level, and occupation. For example, focus on student loan policies for younger voters or healthcare issues for older demographics. ➡️ Voting history: Customize content for frequent voters, first-time voters, or those who have voted in specific types of elections (e.g., primaries). This allows for more targeted messaging based on their level of political engagement. ➡️ Issue-based segmentation: Use data on voters' interests or concerns to address specific topics that resonate with them, such as environmental policies, education reform, or local infrastructure projects. ➡️ Geographic personalization: Reference local issues or concerns specific to the recipient's neighborhood or district, showing the candidate's awareness and commitment to addressing community-specific problems. ➡️ Name personalization: Prominently display the voter's name on the mail piece to grab attention and create a more personal connection. ➡️ Behavioral data: Utilize information on past campaign interactions, such as event attendance or donations, to tailor follow-up messages and calls-to-action. ➡️ Lifestyle data: Incorporate information on hobbies, interests, or consumer behavior to create more relatable messaging and imagery. As your direct mail partner, we will help you leverage these personalization techniques so that campaign managers can create more relevant, engaging, and impactful direct mail pieces that resonate with individual voters and drive desired actions. Contact your Southeastern representative today to get started! #directmail #vote #campaign #voter #postcard

What was your favorite Pantone Color of the Year? For those of us in creative fields, the announcement of the Pantone Color of the Year is always an exciting time. We love to see how our clients consider this when preparing their marketing assets. We already took the survey, will you? #color #design #marketing #creative

Engaging Gen Z teens in college enrollment requires innovative strategies. According to a 2023 Gallup study, these students are less likely to attend college compared to millennials. Here are three things to consider when marketing to this age group: ➡ Importance of Omnichannel Marketing for Gen Z: Gen Z teens are proving more challenging to attract to colleges compared to previous generations. An omnichannel marketing approach that blends direct mail with digital marketing can effectively engage and educate these prospective students. ➡ Effectiveness of Personalized Direct Mail: Despite their digital immersion, Gen Z students appreciate receiving personalized direct mail. Utilizing Variable Data Printing (VDP) to tailor mail with specific details such as names, majors, and interests increases engagement and perceived value. ➡ Integration of Data Analytics: Successful omnichannel campaigns rely on robust data analytics to track student interests and interactions. Partnering with a company skilled in data analysis ensures personalized, relevant communication, enhancing campaign effectiveness. Read more about these strategies in our latest blog: https://lnkd.in/exbKQRSA #directmail #printing #digital #digitalprinting #college #genz

🚀 Looking to streamline operations and amplify your market presence? At Southeastern, we drive your success with seamless, efficient, and effective solutions tailored to your specific marketing needs. ✅ Comprehensive Print and Digital Solutions: From traditional offset printing to variable digital campaigns and large-format displays, we ensure your brand’s message is clear and impactful across all channels. ✅ On-Demand Warehousing: Utilize our state-of-the-art, climate-controlled facilities for flexible warehousing. We manage inventory efficiently, allowing you to scale up or down without compromising quality or accessibility. ✅ Advanced Inventory Control: Our sophisticated system provides real-time visibility and control over your stock, ensuring accurate tracking and availability, reducing overhead, and boosting operational efficiency. ✅ Consolidated Online Storefronts: Simplify e-commerce operations with our unified storefront solutions, consolidating multiple online storefronts into a single platform for easier management and distribution of branded materials. ✅ Data-Driven Direct Mail: Enhance outreach efforts with targeted, personalized direct mail campaigns driven by data analytics, delivering measurable results. ✅ Curated Promotional Products: Our promo team sources and procures the latest promotional products that can be branded at scale or on demand. From apparel and uniforms to trade show giveaways and corporate gifts, our team will suggest the best options within your budget. ✅ Reliable Fulfillment & Logistics: Our comprehensive fulfillment services ensure precise packaging, shipping, and delivery. From dynamic kitting to secure logistics, we support operational excellence. Let us help you with the heavy lifting to create impactful, reliable marketing and operational strategies to propel your business to the next level. It's what we do! #marketing #branding #printing #variabledata #data #education #travel #healthcare #municipalities #operations #manufacturing

💡 You’ve worked hard to create a cohesive brand style guide that reflects your college’s mission and spirit. Now, it’s time to take that branding beyond your website and brochures. Environmental branding transforms your physical campus into a vibrant, immersive experience that reinforces your institution’s identity. From lamppost flags and banners to wallcoverings and window clings, these graphic elements can make your campus come alive. Think about incorporating your brand into sports facilities, student unions, and walkways to showcase your unique culture through strategic design. Turn your creative vision into reality with high-quality, eco-friendly substrates and wide-format printing. Let’s make your campus a memorable, branded environment for students, faculty, and alumni alike. 🌟 Feel free to connect with us for more ideas and support! Read more about this process in our latest blog, see link in comments. #EnvironmentalBranding #HigherEdMarketing #CampusLife #BrandIdentity #GraphicDesign #Marketing #Universities #College

What's your ultimate holiday weekend indulgence? For us, it's family picnics, hot dogs and fireworks. And let's not forget blueberry ice cream, perfect for a hot summer day. What are some of your favorite ways to celebrate?

🇺🇸 Happy Independence Day! 🎉 Today, as we honor our dear country, let's not forget the sacrifices and hard work of our heroes past. Wishing you and your family a joyful and patriotic Independence Day! 🇺🇸 #IndependenceDay #USA #HeroesPast #CelebrateSacrifices

📬 Did you know? The United States Postal Service postage rate increases will go into effect on July 14, 2024. We know how important it is to keep your mailing costs down, so we're here to help you navigate these changes and find the best rates available. One great way to offset these higher costs is through the USPS’s Informed Delivery® incentive program. This program offers a 4% discount on qualifying mailings, which can add up to significant savings. If you have any questions or need assistance with these changes, we’re here to support you every step of the way! Click the link in the comments to download a complete chart of postal rate changes. Do you need help planning your next campaign to maximize postage savings? #postage #marketing #directmail #variabledata #mail