Sovrn expands leadership team with two key hires: Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People Officer. Welcome to the team Katie and Trish! 👏 Read the press release 👉 https://bit.ly/3Mfs4gr
Sovrn
Technologie, Information und Internet
Boulder, Colorado 7,423 followers
We empower independent voices.
Über uns
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego, and London. With thousands of customers deploying advertising, affiliate marketing, and data products across more than 50,000 websites, Sovrn reaches 500 million active consumers across more than 40 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding, and has been recognized by IAB, JICWEBS and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't. www.sovrn.com
- Website
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http://www.sovrn.com
External link for Sovrn
- Industrie
- Technologie, Information und Internet
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Boulder, Colorado
- Typ
- In Privatbesitz
- Gegründet
- 2014
- Spezialitäten
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, DSP, SSP, and Header Bidding
Standorte
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Primäre
Wegbeschreibung erhalten
5541 Central Ave
Boulder, Colorado 80301, US
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Wegbeschreibung erhalten
No 3 Waterhouse Square
138 Holborn
London, UK EC1N 2SW, GB
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Wegbeschreibung erhalten
31 West 27th Street
8th Floor
New York, NY 10001, US
Employees at Sovrn
Aktualisierungen
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Sovrn reposted this
Sovrn is hiring for a Manager, Software Engineering - Ad Exchange. To learn more: https://lnkd.in/gnzjMCSm
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The Sovrn Platform team is hiring a Software Engineer II! We asked Roxanne Baldwin what she loves about being a software engineer on the Platform team: “My role on the Platform team has provided me with numerous chances to advance in my Software Engineering career. I am involved in developing features that empower our publishers to support, operate, and grow their online presence. Simultaneously, I tackle projects related to our internal users and product teams, which compel me to explore technical solutions from various perspectives. Moreover, Sovrn promotes a culture of inclusivity and learning within my team, fostering an environment where I am encouraged to pursue my career objectives ambitiously and push myself as an engineer.” Join our team today! Apply 👉 https://lnkd.in/gDPN4WVw
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Sovrn reposted this
Managing Director @ Sovrn | Ad Tech Growth and Strategy Leader | Founder | Passionate about the publisher monetization challenge
A crazy number of people contributed to this IAB task force. Excited to see this come to fruition (in particular the publisher checklist!). Big shout out to Angelina Eng who wrangled hundreds of people to deliver this toolkit. I have a feeling we'll be discussing attention more over the coming ad tech season 🚀.
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
The IAB Attention Task Force is excited to introduce the IAB Attention Measurement Toolkit, a comprehensive suite of resources to empower you with advanced tools for optimizing your #advertising strategies through attention measurement. In advertising, four distinct approaches quantify, gauge, or estimate attention, each providing unique insights into user engagement with content. These approaches are: • Visual/Audio Tracking: This approach includes eye tracking, facial coding, presence monitoring, and audio signal analysis. Eye tracking and facial coding help visualize where and how users focus their attention. Presence monitoring detects the number and location of people in a space. Audio signal analysis interprets sounds like speech or environmental noise to understand user behavior. Together, these techniques measure engagement and interaction by using visual and auditory data. • Physiological and/or Neurological Observations: This method tracks physiological and neurological responses, such as heart rate, blood pressure, and brain waves. These measurements provide insights into the cognitive and emotional aspects of attention, revealing user reactions. • Data Signals: This approach collects various data signals from devices, ad placements, and publisher metadata. These signals offer detailed insights into ad exposure and user interactions. • Survey-Based Methods: This approach uses self-reported data from brand health studies, focus groups, and ad effectiveness surveys. It provides subjective insights into participants' attention. Toolkit Highlights: 📊 Attention Measurement Explainer Series: Kickstart your journey with our first release, Attention Measurement and Data Signal Approaches. This resource offers an in-depth look at integrating various data signals to provide a richer understanding of ad engagement and effectiveness. 📊 Agency/Advertiser Checklist: Tailored checklists to streamline your measurement approach. 📊 Publisher Checklist: Ensure you're equipped with the right tools and strategies. 📊 RFI Questions Guide: Essential questions to help you find the ideal measurement partner. Download the toolkit now: https://okt.to/bLzMgA
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So many revenue shares! Publishers who work with Sales Houses that take a revenue share earn less of the advertising budget they deserve. It’s bad for the publisher, it's bad for the advertiser, and it's bad for our industry. Sovrn Ad Management pricing ensures publishers keep more of what they earn.
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✨ This week, the Sovrn team had the pleasure of hosting a fantastic dinner with the commerce and exchange teams from News UK! We’re thrilled to be live across our Sovrn Commerce and Ad Exchange products with News UK! This gathering was a great opportunity to celebrate our partnership and discuss how we can continue to drive success together. Here’s to more collaborations 🤝 and continued growth! #Publishing #Partnerships #DigitalMedia #Sovrn #NewsUK #Growth #Innovation
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🔓 Unlock exclusive affiliate programs with our Commerce Demand team and gain access to thousands of premium merchants outside of our standard Approved Merchants list. Learn more about how our Commerce Demand team can help you 🔗 https://bit.ly/4dP1qqy
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Sovrn reposted this
Sovrn are seeking an AE to join our Buyer Development team in NYC, focusing on launching an exciting new solution for agencies in North America. Recommendations are welcome! Interested? Reach out here: https://lnkd.in/eexFRZHR
Account Executive, Buyer Development
boards.greenhouse.io
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"Today's political media buyers are not just placing ads -- they're data scientists and strategists 📈. They navigate a complex landscape of platforms, target audiences with pinpoint accuracy, and measure impact in real-time. Their work is as much about understanding voter behavior as it is about buying ad space. Political advertising is one of the best examples of leveraging the capabilities of digital media that exists today and it is exciting to see the substantial growth in investment." - Chris George, President See how buyers are leveraging CTV to capitalize on political ad spending 👉 https://bit.ly/3AybhCL
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🚨 “The FTC's new ruling against fake, AI-generated reviews and bot followers marks a significant step toward safeguarding the integrity of online content. For publishers, this is a pivotal moment. The credibility of digital content has always been paramount, and this regulation reinforces the need for authenticity in every facet of our industry. As publishers who have built brands on trust and quality, this ruling aligns perfectly with our commitment to delivering real value to our audiences. It’s not just about compliance; it’s about leading by example in a digital world that increasingly demands transparency and authenticity.” - Brian Lovett, VP Commerce Product Read more about the new FTC rule here 👉 https://bit.ly/3YM5Zxn #MediaPublishing #DigitalContent #FTCRuling #Transparency #DataIntegrity
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