APPLE'S POTENTIAL GOOGLE PARTNERSHIP: A FUTURE WITH GEMINI AI ON IPHONE?
- Apple's CEO, Tim Cook, confirmed the company's significant investment and focus on developing generative AI technologies, with announcements expected to come later this year.
- Any potential deal between Apple and Google is likely to considerably expand Google's AI tools' reach, given Apple's enormous market base of over 2 billion active devices.
- Apple's own generative AI technology, including an in-house chatbot called Apple GPT and a large language model codenamed Ajax, have reportedly been less advanced than competitor models.
- If Apple and Google finalize a deal, it would not be the first instance of Apple leveraging Google’s tech. A previous deal making Google Search the default on Apple devices is worth an estimated $18 billion annually.
- The potential partnership, while potentially boosting Apple's AI capabilities, might also invite criticism, as it may be viewed as an admission of Apple's own AI technology lagging behind its competitors.
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