New Episode Alert! In this episode of Purpose Haze, Scott Goodson, founder of StrawberryFrog, sits down with Luciano Rodembusch, President of North America at Pandora. Luciano shares his journey, insights, and the driving forces behind purpose-driven companies. Discover the significance of purpose in today’s corporate world through Luciano’s career in consumer goods and his contributions to Pandora. Click the link below to watch the full video. https://lnkd.in/edejzf6s -- New York Festivals #ActivateBrandPurpose #PurposeDriven #VisionaryLeadership #Pandora #JewelryIndustry
StrawberryFrog
Advertising Services
New York, NY 16,592 followers
Renowned creative driven marketing agency, famous for Movement Thinking™.
About us
StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the world’s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Company’s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees. StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from AI, digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public. For more information, visit StrawberryFrog.com and on Instagram: @frogism
- Website
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https://www.strawberryfrog.com
External link for StrawberryFrog
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Cultural Movements, Brand Building, Anthropological research, Digital presence, social media, Creative excellence on all platforms, Comms architecture/planning, NPD development, Global brand stewardship, Advertising, Analytics. Global offices, movement makers, purpose branding, activating purpose, New York Advertising Agency, Brand building, Design, Brand identity, Content, Movement Inside, Movement Outside, Movement Marketing, Advertising , Advertising agency, Branding, and Employee Value Proposition
Locations
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Primary
60 Madison Avenue
Penthouse
New York, NY 10010, US
Employees at StrawberryFrog
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Scott Goodson
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
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Maryam Banikarim 🗽🚕 ❤️
Managing Director @ Fortune Media C-Suite Exec: Tech . Hospitality . Media | Public Company Director | Trustee | Advisor I Creator I Speaker + Proud…
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands
Updates
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A Silver Anniversary is something you can’t miss! On October 10, 2024, we're throwing a 25th Anniversary Ball for all the amazing Movement Makers who've worked for and with StrawberryFrog. Hop over to the link below before July 31 and get your name on that list. You’ll be so glad you did! RSVP Today: https://lnkd.in/gj2f39UD #StrawberryFrog – #25YearsofMovements #SF25years #SilverFrog #25thAnniversary #MovementMakers
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One of our core values at StrawberryFrog is to be “Generous,” and in celebration of National Give Something Away Day, we’re giving away 3 copies of “Activate Brand Purpose.” If you are a leader who wants to unlock key insights to change employee habits, transform the company, and grow your business, this book is for you. The first 3 people to like this post and fill out the form in the link below will be sent their very own copy of the book. Enter now: https://lnkd.in/gXxMPFdT Giveaway rules: Participants must reside in the U.S. This giveaway is not associated with LinkedIn. Contest is open now. Giveaway starts at 11:00 am ET on 07/15/24 and ends once 3 forms are filled collected. Winners will be contacted via private message.
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“With how much is going on and how easy it is to assume things, it's always best to keep open lines of communication with clients and the internal team, through meetings, being in person, calls, messaging, and emails (love a good recap email!). There will be times it feels "unnecessary" or overkill to send a recap or outline the agreed plan, but chances are, no one is working on one thing at a time. Keeping a consistent line of communication will help keep everyone on the same page and serve as a good reference point when you need to inevitably look back.” -Abagael Salembier, Business Director - #StrawberryFrog #BusinessDirector #MovementMarketing #TeamQuote #EmployeeSpotlight
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What happens when you combine knowledge and care? Let's just say, you ain't seen nothin' yet. Check out the latest in our "Unstoppable Together" campaign for Truist. Offering deep financial knowledge paired with unwavering care, Truist is there for their clients, so they can feel unstoppable. #StrawberryFrog #Truist #BrandPurpose #ClientWork #MovementOutside #SF25Years #UnstoppableTogether
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Check out how we drove business for Mitsubishi Motors by creating a Movement: What was our universal insight? Not only the rich deserve goosebumps from their cars. So we created a movement: DRIVE ALIVE. And business revved. If you happen to be building the NEXT quarter-century’s auto (or other innovation), let’s work together – and bring it to life with a movement. #StrawberryFrog #Mitsubishi #MitsubishiMotors #MovementMakers #MovementMarketing #MovementOutside
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Haven’t started listening to Purpose Haze yet? Why not start with the very first episode with Ramon Soto, Senior Vice President, Chief Marketing & Communications Officer of Northwell Health, and Scott Goodson. Hear them discuss how Northwell’s work is tackling gun violence and reshaping healthcare. Watch the episode today at https://lnkd.in/eCC-NQvK. #PurposeHaze #MovementThinking #PowerofPurpose #MovementMakers #ReshapingHealthcare
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No one knows the positive internal and external benefits purpose has on companies better than our Head of Strategy, Chip Walker. Learn from him about how we mobilize the power of purpose in the latest Purpose 360 Podcast episode hosted by social impact expert and Founder & CEO of her own purpose-driven agency, Carol Cone. Listen to the episode here: https://lnkd.in/eYFrd_hp #Purpose360 #PowerofPurpose #MovementThinking #PurposePowerIndex #DriversofPurpose
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“No matter what curveballs are thrown your way, it's always going to work out. I remind myself of this every time there's a challenge. As a project manager, you have to find the right balance between being realistic and optimistic, while trying to never succumb to pessimism. When hurdles are introduced into a project that will affect the timing, the resourcing, or the budget, I remind myself that it's going to work out, because it always does. Just keep your head on, communicate with your team, and adjust to the changes.” -Mark Nikaj, Group Project Director #StrawberryFrog #StrawberryFrogTeam #BusinessDirector #MovementMarketing #TeamQuote #Agency #PurposeDrivenMarketing #EmployeeSpotlight #ProjectManagement
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