Developing a creative campaign is both an art and a science. Here's a look at the methodology we use to consistently drive results for our clients. https://lnkd.in/gGPu5EMP
Sunup
Design Dienstleistungen
Chicago, IL 3,000 followers
Branding & Creative for Complex Organizations
Über uns
Sunup is a branding and creative studio powered by award-winning talent. We bring light to complex organizations — from tech and healthcare to clean energy and other industry innovators. Through creative problem solving, we can help you steer strategy, craft campaigns and build a brand that's clearly positioned and category defining.
- Website
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https://www.studiosunup.com/
External link for Sunup
- Industrie
- Design Dienstleistungen
- Größe des Unternehmens
- 2-10 Mitarbeiter
- Hauptsitz
- Chicago, IL
- Typ
- In Privatbesitz
- Gegründet
- 2023
- Spezialitäten
- Branding, Brand Strategy, Brand Identity, Logos, Brand Guidelines, Marketing Campaigns, B2B Branding, Tech Branding, Clean Energy Branding, Brand Marketing, Brand Communications, Creative, Copywriting, Design, and Creative Direction
Standorte
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Primäre
Chicago, IL, US
Employees at Sunup
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Jan van Rensburg
Global Services, Partnerships and Project Delivery
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Ella Barovich
Esthetician at SunUp Skin
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Brendan Shea ☀️
Partner at Sunup — Branding & Creative for Tech, Clean Energy & Other Industry Innovators | Part-Time Professor, Lifelong Learner
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Drew Hower
Partner at Sunup — Branding & Creative for Tech, Clean Energy & Other Industry Innovators
Aktualisierungen
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Growth in the tech industry should benefit everyone — not just the power brokers at the very top. That is the belief of our client TechEquity, which advocates for everyday people in the tech industry, ensuring fair labor conditions and access to affordable housing. As TechEquity's roots expanded beyond its home base in Oakland, California, its team needed a new brand that better reflected the organization's increasing size and scope on the national stage. With that in mind, we created a bolder, more provocative look that commands attention. We started with TechEquity's logo, embedding its mission front and center. Then, we crafted a visual system, largely inspired by protest signs, to give every communications touchpoint a sense of empowerment. Working on this mission-driven brand was an honor, and we're excited to see how TechEquity continues to shape the tech landscape for years to come.
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Memfault recently launched Product Analytics to help IoT professionals better understand every device in their fleet, even when they aren't connected, leaving no gaps in data and no guesswork around usage, performance and reliability. To help with this launch, we developed a sub-brand that references Memfault's overarching identity while underscoring what makes Product Analytics unique — namely, its reporting features and dialogue with customers. We then helped bring this product to market with mockups that visualize the user experience.
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Brand guidelines aren't just for the marketing team. So make sure the average person at your organization knows where to find them and how to use them. https://lnkd.in/gz9Wg9TA #brandguidelines #brandingagency
How to Create Brand Guidelines Your Organization Will Actually Use | Sunup
studiosunup.com
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As with many things in life, branding operates on a spectrum. Sometimes an overhaul is in order; at other times an organization just needs a refresh. It's a nuanced point, but it makes a big difference in aligning on vision and scope. https://lnkd.in/gsJy-92j #branding #brandingagency
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Fintech brands are experiencing an image crisis — with consumer trust dropping by 12% last year, according to McKinsey. While this reflects a sobering reality for the industry as a whole, it also presents an opportunity for smart fintech firms to competitively differentiate themselves. The result of more intentional brand building could mean regaining consumer trust and ensuring long-term loyalty. See our full findings and recommendations in the report below. #fintech #branding
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We, of all people, get it: Branding can be daunting. Here's one piece of what goes into finding the right agency partner — whether that's us or someone else. https://lnkd.in/gju2VhiH #brandingagency
Meet Your Match: Core Capabilities to Look for in a Branding Agency | Sunup
studiosunup.com
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📈 New research from our friends at Memfault. We enjoyed helping them visualize and promote key pieces of the data. Check it out!
How does your IoT project measure up to others? Find out in our new VDC Research report on the state of IoT software. Use the report to: 📊 Benchmark your IoT project against hundreds of others 🛠️ Identify the tools used by the top embedded teams ✔️ Develop a playbook to launch your product on time and on budget #iot #embeddedsoftware #iotresearch https://hubs.la/Q02v15d30
State of IoT Software Development Report | 2024 Benchmark
memfault.com
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Great feature for our friends at Yarrow! It's also nice to see the brand name we helped develop getting a shoutout. "Even the business’s name, a reference to a Michigan native flower known for being hardy, is a way to decentralize the Cintis and focus on community work and partnerships."
The spirit of Ypsilanti is that it's a charming, accessible and inclusive place. Our simple goal with Yarrow is to have our units — and their pricing — reflect that spirit. Thanks to Concentrate Media for the thoughtful coverage of our mission and vision. https://lnkd.in/gjztYvsR
Real estate company aims to create housing for median-income Ypsi residents, restore historic homes
secondwavemedia.com