The Bluebird Group

Are you making the most out of the lead out period after Prime Day? You have a huge opportunity to capture people who have "non-buyer's remorse". Here's the big opportunity from our Chief Media Officer, Jacob Snelson: 1. This period usually has lower CPCs and CPMs as advertisers scale back their spend. It can offer better returns without the competition and noise. 2. Most advertisers have moved on to BTS or Holiday. Take action now. Read our article for more strategies to convert: https://lnkd.in/dpQUxY6a

The days following Prime Day, present a huge opportunity for brands to convert people who didn't buy. Our Chief Media Officer, Jacob Snelson says there are 2 big advantages: 1: This period usually has lower CPCs and CPMs as advertisers scale back their spend. It can offer better returns without the competition and noise. 2. Most advertisers have moved on to Back to School or Holiday activations and forget about this audience. "I like to call this group the 'non-buyers remorse audience', the people who wanted your deal but didn't buy it and now potentially regret it." So, what can you do about it? Scroll through to see Jacob's advice or connect with The Bluebird Group's Retail Media team to maximize your brand visibility and customer engagement across every stage of the retail journey. #retailmedia #amazonads

Target is doubling down on its commitment to the food business by prioritizing emerging brands. This strategy is designed to position Target as a first-to-market destination for new and innovative food products. For emerging brands, this means a unique opportunity to reach a broader audience eager for new and exciting offerings. Target's focus on velocity, incrementality, and unique solutions for guests ensures that only the most promising products make it to their shelves. https://lnkd.in/d2jd3kus

If Sponsored Ads have saturated your customer base, Amazon DSP is ideal for further growth. It helps in: - Scaling New-to-Brand Customer Acquisition - Amplifying Brand Presence - Driving Incremental Sales With granular targeting options, Amazon DSP allows brands to curate audiences and extend reach. Its creative flexibility supports personalized branding efforts, from Lifestyle imagery to Product-centric visuals. The Bluebird Group helps ambitious brands combine creative elements essential for compelling brand storytelling with the analytical rigor required to optimize performance across retailer platforms.

Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. But do you know when to expand to middle-funnel and upper-funnel ads? Here are key indicators for expansion: - Assess Non-Branded Performance: If Sponsored Products level out, it's time to explore other ways to drive category growth. - Sponsored Brands and Sponsored Display Ads: These tactics boost visibility, control messaging with custom imagery and video, and protect branded search results from competitors. For omnichannel growth, we blend data, tech, and creativity to drive results. Our integrated retail media strategies have turbocharged partner sales, surpassing basic advertising metrics. With deep expertise in physical and digital retail, we optimize total sales across major retailers.

Want to be part of a team that is an invaluable partner to some of the most innovative brands and multinational retailers? We have multiple positions open at all levels! We are looking for curious, passionate people to join our team in Minneapolis and Bentonville. Here are our current open positions: Minneapolis: Digital Media Manager - Amazon (Minneapolis) Digital Media Specialist - Target (Minneapolis) Digital Commerce Manager (Minneapolis) Retail Account Manager - Best Buy (Minneapolis) Bentonville: Retail Media Intern - Amazon (Bentonville) Retail Media Manager - Amazon (Bentonville) Digital Commerce Manager (Bentonville) Account Manager - Walmart (Bentonville) Operations Intern - Amazon (Bentonville) Go to our careers page on our website to see more detailed job descriptions and apply to join our team!

We are halfway through 2024, have you refreshed your Amazon Brand Store this year? The brand store isn’t the place to throw every item you sell. It’s the place that should be easy to navigate, surprise and delight, and highlight your best sellers. Scroll through to see our top reasons to keep your brand store fresh. And, if you need expert guidance, the Bluebird team is just a click away.

Boost your conversion rate, sales, and engagement on Amazon without increasing your advertising spend. Sure... what’s the catch? Time and customer empathy: Continuously optimize your brand store. Brand stores are never finalized, and it’s crucial to keep it fresh for both new and returning customers. Shopping trends change, seasonality occurs, and new products launch. According to Amazon’s own data, on average, brand stores updated within the past 90 days see a 21% boost in repeat visitors and 35% higher attributed sales per visitor. Whisker faced challenges with a minimal brand store that wasn’t driving shoppers to the products they needed or converting effectively. We stepped in with a tailored strategy and executed a complete overhaul of their brand store. Shout out to: Vivian Floyd Kourtny Bullock for leading the design of the store and Joanna Hernandez for visualizing our data internally to tell this story.

With Amazon ramping up the volume and size of ad placements, organic listings are increasingly pushed down the page. To thrive on Amazon, it's crucial to diversify advertising strategies beyond bottom-funnel tactics and leverage various ad types to engage shoppers at every touchpoint. Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. However, it's essential to know when to expand to middle-funnel and upper-funnel ads. Here are key indicators for expansion. https://lnkd.in/dStuYKqa

Prime Day is less than a week away and Orbit from The Bluebird Group shows hourly sales for Amazon Vendor & Seller Central. This is especially beneficial during high traffic events to identify when shoppers are most likely to purchase. With this level of detail, you can easily create bid modifier schedules to shift your investment and drive incremental growth. Discover the power of having your entire Amazon ecosystem at your fingertips, with all the crucial metrics displayed in one convenient place. Many brands are using our software from The Bluebird Group to save time and grow profitability on Amazon. Work with our team to get set up!