The CMO

Have you ever experienced Imposter Syndrome?? 😟 Chances are, yes. Social psychologist and Harvard Business School Professor, Dr. Amy Cuddy, defines imposter syndrome as, “a collection of feelings of inadequacy that persist despite evident success.” According to her research, up to 80% of people feel like they're frauds at one point in their life. So, we asked Sheena Hakimian, Marketing Director at Condé Nast and a Certified Life and Career Coach, to share the secret skill and tools to overcoming imposter syndrome quickly. Whether you're a seasoned CMO or still working your way up the ladder, you're going to want to read this 🙌 (link to article in the comments).

MOMS GIVE THE BEST CAREER ADVICE THERE...WE SAID IT AND WE'VE GOT A VIDEO TO BACK IT UP. OH, AND AN ARTICLE ALSO 🤗 LINK IN YOU KNOW WHERE!

What's the best career advice you've received from your mom? For dozie anyaegbunam, Senior Editor of The CMO, it was "Regretting bad calls is a waste of time. Dust yourself up, take the lessons, and keep it moving." In this article, Dozie and Stephanie Hood asked 10 marketing leaders how their moms impacted their careers and approach to leadership... and the answers were pure gold. A huge thanks to everyone who participated! https://lnkd.in/gDQ-NYvY Kendra R. Gabriel Scaglia Dias Becky Brooks Lauren Vilips Cameron Saunders 👾 Brianna Doe Jason Moriber Nick Bennett Rob Carpenter Gabrielle Garofalo

WHAT’S THE ONE MARKETING CAMPAIGN YOU WISH YOU HAD THOUGHT UP YOURSELF? Go ahead…I am waiting. While you do, here are three marketing campaigns that had a couple of marketing leaders saying, ‘I wish I thought of that.’ 1️⃣ Give Where You Live by MailChimp (h/t to Jessie Van Arman of Meta) 2️⃣ A Beautiful Silence by Subaru (h/t to Sheena Hakimian of Condé Nast) 3️⃣ Yeti Presents by Yeti (h/t to Jake Hurwitz of Thursday Labs) #CMO #Marketing #ChiefMarketingOfficer #MarketingCampaign

TWO THINGS You need to maximize your marketing analytics: 1️⃣ Understand your consumer What products or services are they willing to splurge on, and which can be forgotten? This dictates your messaging and other marketing tactics. Remember, people love brands but love what brands can do for them more. 2️⃣ Break down the data silos To achieve a 360-degree customer view, data must be brought together from different teams across your organization. #CMO #ChiefMarketingOfficer #Marketing #MarketingAnalytics

#1 TIP FOR CREATING MARKETING CAMPAIGNS THAT CUT THROUGH THE CLUTTER? Think of your brand as a supporting character.

READ THIS BEFORE… Your next organic social media strategy call. It’s rizz…we promise. You’ll learn the four pillars of winning organic social media. Like how often to post organic content. Or the rule of thirds when generating content ideas. AND platform-specific tactics that enable you to build a valuable audience. Get a head start on 2024 planning below. 👇 >> https://lnkd.in/gNK_furE #CMO #Marketing #DigitalMarketing #MarketingExecutive

We're well into Q4, which means we're already dreaming of a fresh, new year. Gain new insights, network with industry experts, and stay at the cutting edge of marketing technology by attending the top MarTech conferences of 2024. 🚀 Here is our list of favorites!👇 >> https://loom.ly/DEs0Bm4 #CMO #Marketing #MarTech #Conferences #CareerDevelopment

Quick question: are you syndicating your content? 🤔 Content syndication may have slipped off the radar for some marketers, but in a world that consumes eight hours of digital media per day, it's more relevant than ever. 💡 Here's our go-to guide: 👇 >> https://loom.ly/TnfuDMk #CMO #Marketing #Content #ContentSyndication #B2B #Guide

Two goals often seen as a dichotomy should really be a dynamic balance. ⚖️ Learn from Michelle Chuang how short-term wins can fuel long-term strategies, and a long-term vision can make your short-term tactics more effective. 💡 >> https://loom.ly/OJ7FGes #CMO #Marketing #LongTermStrategy #Strategy