The Lead

Congratulations to The Direct 60 List Honorees of 2024!  https://lnkd.in/gyJxNYFa  The Direct 60 List honors the digitally-minded executives redefining go-to-market strategies for the world’s most iconic brands. These are the executives defining the go-to-market approach for iconic brands we know, and look up to. Meet the honorees in person at The Direct 60 Forum on October 10th in New York City! In its fourth year, The Direct 60 Forum is elevated, celebratory, amusing, entertaining, advancing, and growing. From elegant wine tasting to enjoyable cocktails and powerful acceptance speeches to a well-curated room – few evenings can match this.  Get involved:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands Mimi Ruiz, Miryha Fantegrossi, Mike Brown, Naveen Seshadri, PJ Oleksak, Preeti Singh, Prasad Tendulkar, Rachel Terrace, Renee Lopes Halvorsen, Ron Ijack, Sarah Angelmar, Scott Lux, Shane Grenley, Slisha Kankariya, Steph So, Suparana Shokeen, Tamara Pircz, Tracy Shub Knauer, Victoria Katsarou, Victoria Santoriello

Congratulations Direct 60 List honoree Preeti Singh, VP, Marketing, Nicole Miller! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Preeti told us, "Nicole Miller is a heritage lifestyle brand with a rich 42-year history that has earned high brand awareness across a number of demographics. We have made a concerted effort to expand our audience over the past year through strategic partnerships, exciting product category launches, and new distribution channels to widen our base. As we continue to evolve the brand, we are very deliberate with both our segmentation strategy and the marketing lens in which we present ourselves to a new customer.” Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree John St Juliana, VP and General Manager, MotoSport.com (Backcountry)! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa John told us, "At MotoSport, we ask our team members to attend an event and talk to consumers of all ages regardless of your role. Understanding the customer is critical to our success and a little different than other verticals I’ve worked in. For example, the individual that manages social media is a former professional rider who has a large organic following and knows what content will attract consumers. You have to know more than just social media as a platform, you have to be engrained in the industry and a sort of influencer yourself." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Renee Halvorsen, Chief Marketing Officer, Marine Layer! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Renee told us, "There's so much content everybody's consuming all the time. It's so easy to become generic and to become a part of a story that you're seeing everywhere else. I'm feeling this very strong rush to ensure that we're well positioned in the next phase of growth with excellent creative talent and with a fresh take on what differentiates our brand in this new landscape." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Lou Alaimo, VP, Digital Commerce, PIM Brands! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Lou told us, "I am very excited about the future of the industry, particularly for CPG brands, because we are entering an era where data-driven insights and personalized experiences will redefine consumer engagement. The ability to seamlessly integrate physical and digital shopping, coupled with emerging technologies like AI and AR, will allow us to create truly immersive and tailored experiences which will drive growth and brand loyalty in new and interesting ways." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree David Roselle, VP, Ecommerce Sales, Randa Apparel & Accessories! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa David told us, “At Randa Apparel & Accessories (RAA), our digital retail and wholesale landscape is thriving and is propelled by a dynamic portfolio of powerful brand, retailer, and technology partnerships. My focus extends beyond accelerating revenue. I equip our team with efficient processes, provide a robust infrastructure, and leverage cutting-edge technology to foster scalability. Researching and embracing relevant and innovative tech partnerships is one component of enhancing our digital tactics and delivering unparalleled frictionless service to every customer. Our goal at RAA is to leverage our market leadership to get closer to our consumers and be more efficient and effective with our processes.” Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Sarah Angelmar, Executive Director, Customer Experience, Groupe Clarins! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Sarah told us, “For decades, we've envisioned a future where brands forge deeply personal connections with customers, akin to the world-class service of a top-tier sales associate. However, execution at scale has proven elusive. Today, we've cracked the code. By seamlessly blending advanced data science, AI, and innovative marketing technology with the irreplaceable human element, we're delivering truly personalized experiences that drive substantial revenue growth.” Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Leila Jalai, SVP, Global Planning & Inventory Management, David Yurman! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Leila told us, “We are at a pivotal moment where data has evolved from a mere thread connecting customers, companies and business functions into a powerful force that pulls them all closer, weaving them together, breaking down silos, and merging processes – and even organizations – at an unprecedented pace. Companies that grasp this new reality and rethink their strategies will find themselves a step ahead of the competition, poised to win.” Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Mike Brown, VP, Retail Operations, PVH Corp.! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Mike told us, “I’m really excited about the future of the retail industry because it’s a time of incredible innovation and transformation. Advances in technology are revolutionizing how retailers understand and engage with customers, offering more personalized and seamless shopping experiences.” Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Congratulations Direct 60 List honoree Slisha Kankariya, SVP Ecommerce & Digital Marketing, Adrianna Papell! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Slisha told us, "We are trying to use AI driven tools to supplement our quarterly campaign shoots with showing more contextual imagery on the site. This AI driven approach that we're perfecting and deploying across email and social ads is really allowing us to capture the attention of audiences that are looking for something fresh every time they open up their phone. It's also more effective to show things in context so it's easy for people to envision where might I wear this outfit or why should I buy this? Or how does this fit into my lifestyle? With AI we're trying to answer all of those questions to alleviate any questions or gaps that somebody might have about the clothing or the brand" Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands