The Mayda Creative Co.

New work from The Mayda Creative Co. for Oreo. 🍪 Some fun R&D from our latest project for the MSG Sphere. Full case study here - https://lnkd.in/eUH9e4cb #c4d #houdini #redshift #design

How do you push yourself to make leaps in your work? Carl Addy always tries to overdeliver for his clients, striving to imagine '𝘸𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘺 𝘣𝘦' rather than just delivering what's been asked for. For more great tips from Carl, listen to the full episode for free: https://lnkd.in/e7Sxtb-d #creativity #work #leap #passion #workethic #advertising #production

As the 2024 awards season winds down, we have been thrilled to see the success and recognition of the AT&T 5G Helmet over these past few months. From Cannes Lions International Festival of Creativity to The Clios, D&AD to AICP (Association of Independent Commercial Producers), ADC to The One Show, it’s been incredible to see the Helmet pick up many of the industry’s top accolades across various #Innovation, #Technology and #Purpose categories; all key themes in the work that we strive to produce at The Mayda Creative Co. Thank you once more to Translation AT&T and Gallaudet University for their unwavering belief and partnership over the two-year journey, from idea all the way to game day! We couldn’t be prouder of the AT&T 5G Helmet and the opportunities this game-changing technology offers in football and beyond. A fantastic project to be part of, we’ll be cheering for Coach Chuck and the Gallaudet team in the upcoming season…GO BISONS!

🎾 We're excited to share our latest work, Wimbledon 2024 trailer, "Always Like Never Before"! Created in collaboration with McCann London and directed by The Mayda Creative Co.'s CARL ADDY, it combines archive footage, 3D animation, CGI, and photography to offer a fresh perspective on historic moments. #Wimbledon #AlwaysLikeNeverBefore Production Company: The Mayda Creative Co. Director: CARL ADDY Executive Producer: Ian Walker Senior Producer: Georgie Patching Agency: McCann London Creative Director: Olly Wood Creative Director: Matthew Searle Creative: Jack Stoten Creative: Connor Wynn Agency Producer: Jacob Gardner Junior Producer: Hermione Bezuidenhout Sound: Craft Media London Senior Sound Engineer: Joshua Younger Interim Head of Post-Production: Fiona Gallacher Post-Production Producer: Freddie Nicholson Client: Wimbledon Director Marketing & Commercial: Usama Al-Qassab Creative Lead: Alessandro P Head of Marketing: Brendan Dinen Brand Manager: Sarah Lopeman VFX: Daydreamer Creative Director & 2D Lead: Pete Rypstra 2D: Rebecca Clay, Milo Paterson, Courtney Pryce & Rod Norman Creative Director & 3D Lead: Matt Fuller 3D: Guy Tourgeman & Alejandro Morote Massieu Executive Producer: Chris Allen Production: Glass Onion Films Ltd Producer: Joe Binks Offline Edit: Search Party Editor: Pete Fullaton Colour: Alex Gregory / Tim Smith No.8 Colour Producer: Hannah George

Wow... what an incredible honor to find ourselves selected at #4 on the 2024 Ad Age Production Company A-List! This recognition truly warms our hearts and fills us with gratitude for everyone who has been a part of The Mayda Creative Co.'s journey so far.   A sincere thank you to all the clients and partners who have trusted us as their creative partners in the two years since our launch; we’re incredibly proud of the range and impact of the work we have made together. Thank you Ad Age for the recognition, and congratulations to the other brilliant creative companies who share a place with us on the A-List. #AdAgeAlist https://lnkd.in/edkXCcse

The Mayda Creative Co. is pleased to welcome Multi Media Artist and Director Adrian Yu to it's collective. We're really excited to have him as part of the team! https://lnkd.in/gRrXzbRF

Mayda ECDs Ben Smith + Carl Addy sit down with @lbb at the end of our second year, to discuss the ethos that drives us, and to look forward to what's coming in 2024. We loved the opportunity to talk about new models of creativity, using tech to develop ideas, and exploring uncharted creative territories. Enjoy!   https://lnkd.in/gVT8jaRs

As a great year at The Mayda Creative Co. draws to a close, we’re delighted to share that one of our favorite projects of the past 12 months has been selected one of Fast Company’s Top 5 Ads of 2023. Nissan’s “Enjoy the Powerfully Peaceful Ariya”   “What I love about this is how it seemingly defies convention, but succeeds because of the sheer attention paid to craft and this particular audience… an unfamiliar approach in a familiar format, Nissan is showing respect for the viewer, in both the idea and its execution, in a way that most advertising usually chooses not to.”   Congratulations and thank you to our incredible partners on this project: @Google, @Nissan United, @TBWA, and @Titmouse. Here’s to pushing the boundaries of creativity and to more groundbreaking work in 2024!     https://lnkd.in/gPHsqWxi

Our latest collaboration with our friends at @lush, continuing our journey to expand the Lush ‘Storyverse’. The Intergalactic Universe, a two-minute, 360 degree seamless mixed media experience, is now airing at @outernet London, Europe's largest digital exhibition space.    Read more about it HERE - https://lnkd.in/g2a-2bWv   Director: Henry Foreman @h3nryforeman Executive Creative Director: Carl Addy @hvy_mnthl Executive Producer: Ian Walker @_.ianwalker._ Original Concept Art & Character Design: Feral Child @feralchild.tv Design and Animation: Gabriel Thomas @hellogabsmith, Ambrogio Bergamaschi, Wil Colquhoun @wilmotion & CLAN CLAN team: @clanhub Music composition and sound design - Echoic Audio @echoic_audio “Wings At Their Feet” soundtrack written & produced by Simon ‘Palmskin’ Richmond. Created for The Experimenter by the late, much loved, Simon Emmerson   #lush #outernetlondon #MdCommunity #Design #Animation #MotionDesign #C4D #DigitalArt #DesignInspiration #DamnGoodMove #3D #Redshift #Adobe