The Weber Shandwick Collective (TWSC) is the earned-first strategic communications and consulting network built for the convergence of society, media, policy and technology. In addition to Weber Shandwick, TWSC brands include Cappuccino, Current Global, dna, Flipside, KRC Research, Powell Tate, Prime Weber Shandwick, Resolute Digital, Revive, ThatLot and United Minds. The Weber Shandwick Collective is part of the Interpublic Group (NYSE: IPG).
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From the colors your company uses in social content to the POVs of the influencers you engage, political inference is everywhere. With less than 70 days to go until the Presidential Election, we've created guidance for your digital strategy on and around the Election Day to make sure your messages are conveyed - and received - as you intend. https://lnkd.in/gn6NtazH #PTElectionMatters #socialmedia #paidmedia #presidentialelection #election2024
A big congratulations to Weber Shandwick's SVP, Social and Influencer Strategy Lead, DC/Baltimore Laura Elizabeth Wilson, Current Global's EVP, Client Experience Shannon McGovern and several of our client partners on being named to this year's PRWeek 40 Under 40!
The Weber Shandwick Collective reposted this
Hur förblir man relevant som arbetsgivare när talangers förväntningar förändras? Under Almedalsveckan höll våra kollegor Cajsa Olsson och Mimmi Lester ett seminarium om vikten av Employer Branding och hur spelplanen ständigt förändras. 3 insikter från seminariet: 💡 Talangers förväntningar kan förändras snabbt, därmed är det avgörande att förstå sina målgrupper för att hålla sig relevant samt behålla och attrahera ny talang. 💡 Se det som en integrerad del av varumärket - inte bara för att attrahera talang utan även som ett tillfälle till att förstärka varumärket. 💡 Framgångsrikt Employer Branding-arbete är långsiktigt, och inte bara för konvertering i stunden. I höst kommer du att kunna lyssna på samma seminarium på vårt kontor på Slussplan i Gamla stan. Mer info kommer, håll utkik i våra kanaler! Vill du prata mer Employer Branding med oss innan dess? Mejla Cajsa på [email protected]. Hoppas vi ses på Slussplan i höst!
The Weber Shandwick Collective reposted this
Each year, our agency hosts Creativity Day — an afternoon where we step out of the office and into the world around us with the goal of inspiring fresh ideas for our clients.✨This year, our team had the privilege of touring Lincoln Center for the Performing Arts, where we gained insights into what makes this iconic venue special for both performers and visitors. The experience left us energized, sparking new ways to elevate our creative strategies. #HealthMeansEverything #CreativeThinking #TeamBuilding
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Wow, what a turnout at IPG Common Ground! We’re still on a high about our "Breaking Barriers: Empowering Inclusivity in Sports Marketing" panel at #Cannes, which was nothing short of inspiring. Huge thanks to everyone who packed the room and to our incredible panelists Beatrice Cornacchia from Mastercard, Flaujae Johnson, Taylor Rooks, Rebecca K. Roussell, M.S., and Bonnie Ott - Smith from Jack Morton Worldwide, who brought their A-game. We got real about the challenges and triumphs in sports marketing—especially when it comes to lifting up women in sports and telling stories that resonate truthfully. It was a conversation filled with honest insights and bold ideas, and we’re just getting started. Missed it? Don’t sweat it! Catch the full convo here: https://lnkd.in/gC85FB-6 #IPGCommonGround #CurrentAtCannes #InclusiveCommunications #SportsMarketing
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A new pulse poll from The Weber Shandwick Collective — Powell Tate and United Minds in partnership with KRC Research — finds that across political parties and ideological lines, Americans expect businesses to take a stand on protecting democracy — while remaining politically neutral. Read more on the results in Fortune: https://bit.ly/3Y6BAJU
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From the creative visionary who has transformed our business to the “collaboration-at-the-core” change agent who has played a critical role in our – and our clients’ – success. Today, we celebrate Gail Heimann’s legendary leadership and congratulate president Susan Howe as she takes on the role of the next global CEO of The Weber Shandwick Collective.
The Weber Shandwick Collective reposted this
In Cannes this week? Don't miss the session tomorrow morning at 8:30 am as our CEO Gail Heimann joins leaders from across Interpublic Group (IPG) and The Ad Council to discuss The Ad Council’s impactful campaigns, and how to incorporate diverse representation and inclusive storytelling within advertising: https://bit.ly/4e3o1Av #WSCannes #CannesLions
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Next Stop...Cannes Lions!✈️ The Weber Shandwick Collective (TWSC) is sponsoring 2024 TLF scholarship recipient Jawanza Tucker as a student delegate at this year's Cannes Lions International Festival of Creativity. We are so proud to partner with TWSC to offer this life-changing opportunity to one of our scholars.
The latest edition of our Election Matters insights from Weber Shandwick, Powell Tate, Myriant, and KRC Research found that nearly 60% of Gen Z believes the impending TikTok ban conflicts with freedom of speech ideals. Check out the full report, below.