The PCA Companies

Rebecca Minkoff Fragrances take The Hamptons! We were delighted to be part of Rebecca’s sunset soiree in The Hamptons last night. Taking place at the iconic Sunset Harbor, our scent station showcased her two fragrances to founders, influencers and thought leaders. Soly Abdelhamid and Nina Davies from our team were on hand to guide guests through the notes behind each fragrance as they experienced a scent journey and discovered their perfect match. A base of tobacco, layered with coriander and jasmine is behind Rebecca’s signature original scent, with florals, citrus and tonka bean underpinning her Blush perfume. After their sensorial journey, guests enjoyed a spectacular sunset dinner. It was a night to remember!

Some exciting news to share...

As we step into spring, there’s no better time to celebrate all things olfactory, and The PCA Companies is thrilled to share the following fragrance updates from the first quarter.  SWISS ARABIAN: As the Arabian scent trend continues to gain traction in North America (hey, TikTok!) the luxury perfume house has seen website sales up 100% vs PY while fan-favorite fragrance oil Layali, a juicy fruity-floral oud, secured the top deal page on Amazon during Valentine’s Day. KENDRA SCOTT: We’re delighted to announce the exclusive partnership between The PCA Companies and Dillard’s stores nationwide to launch Kendra Scott fragrances in-store and online. With an existing foothold in Dillard’s for her eponymous jewellery, the newly-launched fragrance trio - Ruby Musk, Amber Aura, and Jade Blossom – it's a natural next step for the celebrated brand. THOMAS KOSMALA: With a strategic step-change in positioning within the prestige fragrance department, the collection from the renowned alchemist of scent has seen impressive growth in recent months and is ranked in the top ten at Dillard’s. MERCEDES BENZ: Mercedes Benz has driven its elevated fragrance franchise to a top-twenty position at BELK, thanks to a distribution increase of 37%. With the latest iconic trio of scents taking inspiration from the elements – Land, Sea, Air – they can be worn stand-alone or layered for dimension.   MONIQUE LHUILLIER: This year, The PCA Companies has delivered significant expansion for Monique’s Lhuillier’s namesake fragrance with the introduction of 43% additional doors at BELK. With notes of Sicilian bergamot, freesia, and violet musk, it’s the perfect fashionable floral for the season. Here’s to all our incredible fragrance partners!

Our featured Brand today is Swiss Arabian US. Check out their recent blog about Fall Fragrances for All: "As the #seasons change, so do the scents that fill the air, and autumn brings a unique tapestry of aromas and emotions. Read on as we embark on a #fragrant journey, and explore our #Shaghaf fall edit of #unisex #scents and delve into the #captivating notes that evoke the spirit of this enchanting season."

The Holiday season is here and we created a useful Fragrant Holiday Gift Guide on how to choose the perfect perfume for the ones you love. You can find the original article on StyleRule.com Style Rule is your one-stop shopping destination for 100% #authentic #designer fragrances, skin care, haircare, cosmetics.

Our featured Brand today is Swiss Arabian US. Check out their recent blog about Fall Fragrances for All: "As the #seasons change, so do the scents that fill the air, and autumn brings a unique tapestry of aromas and emotions. Read on as we embark on a #fragrant journey, and explore our #Shaghaf fall edit of #unisex #scents and delve into the #captivating notes that evoke the spirit of this enchanting season."

A perfect demonstration of a strategy translation. Land. Sea. Air. The three- pointed star story of Mercedes-Benz AG is the core of the sustainability strategy. Now the company's trilogy is the base for their perfume creativity. Land 'building our passenger cars with 40% recycled materials by 2030'. Sea 'repurposing waster from land or marine debris'. Air 'all electric by 2030'. Land, See and Air, the three new scents come in recycled glass bottles with aluminum caps and their outer packaging is made of algae-derived biodegradable paper. “This collection fills a gap for rising [consumer] consciousness about sustainability and fragrance,” says Crystal Wood, CMO and COO of The PCA Group of Companies. Numbers' translation: 12'000 retail stores, 1st year sales of 25M euros, 234'000 bottles sold in three key market zones (yet another trilogy!) “Our top market is the U.S., then Korea and then Europe” tells us Magalie Chauvin, International marketing director at INCC Parfums, the licensor for Mercedes-Benz fragrances. And from a fragrance composition perspective, the scent trilogy combines in coherent harmony. The end of the demonstration. https://lnkd.in/e454iyUv https://lnkd.in/e3NGedkJ #sustainability #perfumessustainability #fragrance #fragrancestrategy IFF #anneflipo #fragrancelicensing #perfumes #retailstrategy #sustainabilitystrategy #companystrategy #consumerexpectation #scentdevelopment Magalie Chauvin INCC Parfums The PCA Group of Companies Crystal Wood

The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports multichannel distribution to 150+ countries. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market.