Trust Relations

Say it with us: A great workplace culture starts at the top! "Work-life balance" and "company culture" have become buzzwords in recent years. But, when taken seriously, those factors can make an immeasurable difference. For decades, the belief that employees were replaceable at a moment's notice created an environment of fear in many workplaces. Employees today are demanding more — and that's for the better! At Trust Relations, we believe that a Considerate Culture in the workplace yields better career outcomes and more impressive client results. In this throwback article for the Newsweek Expert Forum, our CEO & Founder April White discusses how a top-down leadership philosophy can bring about a happy, collaborative workplace. Read it here: https://buff.ly/3Xjkxn7

Many of my connections here likely know me best in my role as CEO & Founder of Trust Relations. But I am also an animal lover and rescue fanatic! When someone asked me recently what being a pet mom to 10 creatures has taught me about leading a team, I decided it would be a fun topic to explore. So, here are a few of my thoughts. What do you think? Have you learned any important lessons in leadership from your favorite hobbies or passions? #PR #AgencyLife #leadership

Affiliate marketing has been a game-changer in the PR world. If your brand is new to this type of PR, we're happy to clue you in! 💡 Affiliate marketing is a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale they generate for a merchant. Today, consumer media outlets do the same with affiliate PR—they join affiliate networks, feature their favorite brands in news articles, and earn a kickback for every sale. The result is increased revenue for those news outlets, and increased sales for the brands. Interested in learning more? You can read a recap of recent changes in affiliate PR on our blog pager here: https://buff.ly/3Xd2j6L And if you're ready to learn what affiliate PR program can do for your brand, we have you covered! Our skilled consumer PR experts can take the stress out of your affiliate program, with end-to-end services to boost your media exposure. Set up a call any time: https://buff.ly/3xWkpNg #PR #B2C #affiliatemarketing

What's better than jumping on a flight for your well-deserved summer vacation? ✈️ We have a few ideas: 😉 📍 timely communication with media contacts 📍 successful and strategic media pitches 📍 managers who care about their teams 📍 organized, efficient processes 📍 clear client goals and reporting protocols If you've been around here for awhile, you'll know that our CEO & Founder, April White, started Trust Relations because she wanted to create an agency where her PR dreams could be a reality. That's why we're as passionate about mentorship and upholding a considerate culture as we are about delivering powerful results. 💪 📰 Sound good? Visit our website to learn how we can work together: https://buff.ly/3xWkpNg In the meantime, we're wishing you productive mornings, impressive media placements and new client partnerships. Go get 'em, tiger! 💥 #motivation #prmemes #agencylife

There’s a lot of opportunity to chart your own career path in PR. And whether you're a rookie at the start of your career or a long-time practitioner facing a career change, it can be difficult to decide which path to choose. Luckily for you, we’ve seen it all! Today's blog post includes a breakdown of the different PR career paths one might take, to get you up to speed on the differences. Tap the link to learn about: 🏢 careers at traditional and digital PR agencies 🏠 in-house roles 💻 freelancing and independent consulting Read it here: https://buff.ly/3M3HG6w Wondering which types of roles we have available at Trust Relations? Check on our current openings any time: https://buff.ly/3lzYk3P #PR #AgencyLife #CareerAdvice

Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals. If you're a brand leader or marketing executive trying to navigate the competitive agency vetting process, our team has some advice! Swipe, tap or click to read about three of the "red flags" that can indicate a PR agency might not be serving your best interests. Interested in hearing how we avoid these issues at Trust Relations? Reach out to us! We'd love to discuss how we can do better for your brand—and maximize your budget. Set up a call: https://buff.ly/3xWkpNg #PR #agencylife #PRadvice

It's a busy time for PR practitioners in Washington! On the PR Wine Down podcast today, hosts April and Laura are taking a look to behind the scenes, with special guest Krysten Copeland! Krysten is the founder of KC & Co Communications and author of the PR Girl in D.C. blog. In this episode, Krysten shares her expertise in PR for campaign planning and management, details her career journey, and unpacks the realities of working in the fast-paced political sector. Also in this episode, April and Laura review Google’s recent missteps with its featured AI responses and analyze why some brands have begun to scale back their AI offerings. Don't miss out! Stream it here: https://buff.ly/4fw8B8I #PRpodcast #AI #PoliticalPR

It's been one year of working with wonderful Account Executive Madison – and what a year it's been! 😍 For her clients across fintech, consumer tech, health tech, and more — Madison is as results-driven as she is creative. She's a go-getter and a PR star, and we can't wait to see what year two will bring. Cheers to you, Madison! 🥂 🤩 Meet Madison and the rest of the team here: https://buff.ly/44BkTWE #teambuilding #PR #mediarelations

We can't imagine Trust Relations without Daryna! Has it really only been four years? 🤯 Daryna is a gifted operations manager, a creative problem-solver, a skilled graphic designer and an all-around superstar! She's a force to be reckoned with — after all, it takes some serious hard work to keep a PR agency running as smoothly as ours does, thanks to our operations team (and its A+ manager). 😉 Cheers to year five, Daryna! We can't wait to see what you'll accomplish next. 🤩 Meet Daryna and the rest of the team here: https://buff.ly/44BkTWE #PublicRelations #operationsprofessional #teambuilding

We love being a fully-virtual agency for many reasons (better work-life balance, freedom to explore our passions from anywhere, working with colleagues from across the world). But one of the best reasons is this: We have total creative control of our workspaces! Swipe to learn about our team's must-haves for a productive work week — from snacks and drinks, to techy gadgets, to ambient lighting, and more! What motivates you to do your best work from your home office? #agencylife #remotework #worklifebalance