UpperRight

Lowering the cost of producing content and creative has become a new imperative from CFOs to CMOs - both B2B and B2C. The goal isn't simply cost reduction, but for marketers, how to meet the demand for more personalized content, while lowering the cost of content production per campaign, post, and platform. Our latest blog post goes deeper into how we help fix that: https://lnkd.in/eSaDyzPn #marketingops #creativeops #cmo #cfo #painsandgainsofcontent #contentops

How many times have you found yourself paying to re-create the same piece of content multiple times in multiple formats? According to IDC, so do most marketers. And that simply costs way too much. We fix that by helping marketers determine which of the many content automation tools out there can help actually help you create once, and deploy anywhere. #contentops #creativeops #marketingops #painsandgainsofcontent #contentautomation

Adobe is right! For too many marketers, content approval times simply take way too long... which then ultimately drives the cost of content way up. Streamlining content approval processes is what we can help fix - even with legal hurdles. Let us show you. #cfo #cmo #painsandgainsofcontent #marketingops #marketingprocurement

Adobe is right! For too many marketers, content approval times simply take way too long... which then ultimately drives the cost of content way up. Streamlining content approval processes is what we can help fix - even with legal hurdles. Let us show you. #cfo #cmo #painsandgainsofcontent #marketingops #marketingprocurement

Lowering the cost of producing content and creative has become a new imperative from CFOs to CMOs - both B2B and B2C. The goal isn't simply cost reduction, but for marketers, how to meet the demand for more personalized content, while lowering the cost of content production per campaign, post, and platform. Our latest blog post goes deeper into how we help fix that: https://lnkd.in/eSaDyzPn #marketingops #creativeops #cmo #cfo #painsandgainsofcontent #contentops

These are uncertain budgetary times... when marketing teams are under more pressure to become more cost efficient. This data point from Adobe says it all. What you can do is make content marketing more efficient...without losing more people. Whether you're in #marketingops, #contentops or #creativeops, let us show you ways we're helping clients generate more content for less - and get their content right. https://lnkd.in/eSaDyzPn #cmo #cfo #coo #painsandgainsofcontent

What is a Content Supply Chain? And what happens when the demand for personalized content outpaces your teams ability to produce it? A modern #Content Supply Chain enables marketers to deliver personalized content at scale. Our latest blog post cuts through the buzzwords and answers WHAT it is, WHICH use cases deliver value, and HOW to integrate #GenAI into the process. Check it out here: https://lnkd.in/efXKSyTa #contentops #marketingops #creativeops #personalization

Content that performs has never been more critical, but for most marketers it's become too costly, too slow, and isn't delivering attributable results. You need a modern #content supply chain. What's that? Check out our latest blog post from our CRO Michael T. and give us your feedback! #contentops #marketingops #creativeops

Content that performs has never been more critical, but for most marketers it's become too costly, too slow, and isn't delivering attributable results. Maybe it's time to think differently about your content. Our latest eBook explores how. Download it here: https://lnkd.in/eBSBfnHZ #content #personalization #contentsupplychain

For many marketers in 2024, the ongoing quest to own their own customer data while realizing the dream of creating their own Customer Data Platform (CDP)has become both a Herculean task and an exercise in political capital that has left many COOs and CFOs growing increasingly impatient. While you can't afford to stop the spend on your CDP or your programmatic reach, you can create afford to create faster paths to purchase this quarter. Let us show you. https://lnkd.in/e4tN2jfy #CDP #programmatic #CMO