UX Research and Strategy Group

Readable When a font or word is readable, the arrangement of the letters work, and therefore the written content flows in an easy-to-read manner. In other words, readable, relates to how easy or enjoyable something is to read. Legibility, on the other hand, refers to how easy it is to distinguish the letters in a typesetting or font. #uxd #uxterms #termtuesday #ux101 #ux #uxdesign #uxrs #terminologytuesday #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

AEIOU As a researcher, you can apply the AEIOU framework when you want to code and organize your observations. You can also apply this framework while conducting your research. The AEIOU framework stands for: A - Activities E - Environments I - Interactions O - Objects U - Users You likely will be applying more than one of these lenses during your research observations. #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Ingroup Bias It’s a well-known phenomenon that people are attracted to others who are like themselves. This can lead to ingroup bias. That is, the tendency for people to give preferential and favorable treatment to other people they perceive to be members of their own groups. This could occur on a number of levels including being in the same age group, social status, shared experiences, co-location or holding other traits that are similar. #uxd #cognitivebias #cognitive #bias #uxrs #ux101 #cx #ux #psychology #uxdesign #uxpsychology #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

By their very nature, heuristic shortcuts will produce biases. — Daniel Kahneman, Nobel Prize-winning economist #uxd #quote #uxquote #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Legible Legibility refers to how easily distinguishable the letters are, as it is written or set in a font, from one another. In other words, it's simply the ability to see the letters and determine significant meeting from the presentation of the letters. In UX, you want to use a font that a person can easily comprehend what the letter is. #uxd #uxterms #termtuesday #ux101 #ux #uxdesign #uxrs #terminologytuesday #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Participant Observation When you observe a participant in their real world, you are conducting a Participant Observation. There are a number of benefits of conducting a Participant Observation, including: -Real-world context and circumstances -Acting in their natural environment -No need to travel to a lab -Observe environmental cues -See actions live #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Social Desirability Bias Social desirability bias is the tendency for a person to over-report socially desirable characteristics or behaviors about oneself, and under-report undesirable characteristics. We see this all the time on social media. People post happy pictures of when they are active or having a good time. Rarely do people post images of when they are in a sad situation. This is leading to a lot of people feeling depressed because social media portrayals are not reflective of reality. #uxd #cognitivebias #cognitive #bias #uxrs #ux101 #cx #ux #psychology #uxdesign #uxpsychology #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Design like you know you are right. Test like you know you are wrong. — Unknown #uxd #quote #uxquote #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Bikeshedding Also known as Parkinson's Law of Triviality, bikeshedding happens a large amount of time is devoted to unimportant details, while important matters go unattended. It's the ultimate distraction. People bikeshed when they don't want to focus on the bigger problem, so they focus on the smaller, and less significant task instead. #uxd #uxterms #termtuesday #ux101 #ux #uxdesign #uxrs #terminologytuesday #designresearch #designstrategy #uxresearchandstrategy #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking

Participant Observation Watching people in their natural environment is known as Participant Observation. This research methodology has its roots in anthropology. It is an immersive method, also known as ethnographic observation, that can help a UX researcher understand a person's natural context and environment. By observing a person in their home or where they work or play, you can gain a massive understanding of how they really act, react and live. #uxd #uxmethod #methodmonday #ux101 #cx #ux #uxdesign #uxrs #designresearch #designstrategy #uxresearchandstrategy #uxmethodmonday #userexperience #uxresearch #userresearch #uxlearning #uxprocess #uxinspiration #designinspiration #uxresearcher #creativethinking