Veeva Systems reposted this
The new chapter is out... A robust operational foundation that includes activity and productivity metrics is the essential first step toward an impact-led medical affairs organization. Turn up the volume to hear my key takeaways from our latest collaboration with industry leaders, the second chapter of the whitepaper on measuring medical impact. A big thank you to Christine Castro Deborah Braccia Leona Blustein, PharmD, MBA Todd K Fox and Stefan Florentinus for the great collaboration on this! Read it here: https://bit.ly/4d3lfts And tell us what you think of it! This Medical Impact series wants to be a guide for you and your teams to read about common challenges and best practices, hear expert perspectives and key learnings and help identify what is needed—across people, technology, and data—in our joint journey to better measure medical impact. #medicalaffairs #medicalscienceliaison #pharma